Episode 37: Partnership and Collaboration As a New Form of Competition + the Buzz Around Effective Employer Branding Strategies
The Insightrix Podcast | Stories of Market Research Podcast
by Insightrix Research Inc.
9M ago
In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships! Shonna and Larry emphasize the advantages of working together, particularly when a market research firm and a creative agency collaborate on client projects. Our guests unravel the story behind their partnership, discussing the driving factors that brought their organizations together. Discover why buildin ..read more
Visit website
Episode 36: User Experience & The Human Connection: How Empathy Can Lead to Greater Insights
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
11M ago
In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successful research projects. Nikki shares her perspective on how qualitative researchers and emphasizes the importance of sharing something authentic about oneself at the beginning of a research session to establish a human connection with participants, ev ..read more
Visit website
Episode 35: Planning for Project Success: The Importance of Project Management and Hospitality in MRX
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
1y ago
In episode 35, Sharday connects with Natalie Renna, President of Fieldwork Minneapolis. Natalie joined Fieldwork in 2015 as a Project Manager and, in March 2020, took on the role of President of Fieldwork Minneapolis. In the episode, Sharday and Natalie discuss the importance of project management in facilitating face-to-face market research projects. Natalie dives into the service side of project management, including important core skills and challenges project managers face in the industry. Later in the episode, Sharday and Natalie discuss the impact of hospitality in market research and w ..read more
Visit website
Episode 34: The Significance of Data Quality in Market Research
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
1y ago
Welcome back to the Stories of Market Research: the Insightrix Podcast. We are excited for another new season of SoMR - with amazing guests and topics focused on the world of market research. In our first episode of Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Product Scientist) of CloudResearch to chat about the state of data quality in market research. And the significance of data quality in market research is a critical topic for 2022 and emphasizes the urgent challenges facing the online survey industry ..read more
Visit website
Episode 33: Interview with Dr. Jill Bishop, Founder & CEO of Multilingual Connections
The Insightrix Podcast | Stories of Market Research Podcast
by Insightrix Research Inc.
1y ago
Some of the brightest minds in market research have found their way into the industry, often from an unsuspecting path, to support a gap in the sector where their background and passion can thrive. The same can be said for our next guest! Dr. Jill Kushner Bishop is the Founder & CEO of Multilingual Connections, a Chicago-based company that provides translation, transcription, transcreation, multimedia localization and research services in over 75 languages. Dr. Jill Bishop's journey didn't quite start in market research. In fact, her early fascination with language and culture led her to p ..read more
Visit website
Episode 32: Data For Good Regina Chapter – Interview With Kevin Hayes & Scott Wells
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
1y ago
"Heroes are made by the paths they choose, not by the powers they are graced with." —Ironman As they say, not all heroes wear capes! However, many possess the ability to make things happen by helping and supporting others by acting as a catalyst for change. In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the Avengers) to help improve their communities through data (…think of Professor Hulk!?). Like the Lasso of Truth ..read more
Visit website
Episode 31: Narrative Research With Leigh Caldwell
The Insightrix Podcast | Stories of Market Research Podcast
by Insightrix Research Inc.
1y ago
In Episode 31 of the Stories of Market Research: The Insightrix Podcast, Sharday meets with Leigh Caldwell – a mathematician and economist and the Co-Founder and Partner at the Irrational Agency, a group of narrative discovery experts committed to exploring consumer world views and perspectives. In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals apply behavioural science techniques to bring their client's narratives to life. "You have the mathematical/quantitative skill, you have the creative storytelling skill, but you ..read more
Visit website
Episode 30: Global Research and Eliminating Bias
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
1y ago
In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, CEO and Founder of Gazelle Global Research Services. Anne Brown is the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne shares her perspective on what global insights professionals are doing to ensure that their client organizations continue to value research during challenging societal times. https://youtu.be/Jmh2oNHu5-c Together, Anne and Sharday break ..read more
Visit website
Episode 29 [FULL]: Workplace and Ethnography Research
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
2y ago
You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay. In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. In this jam-packed episode, Karen provides us with a much-needed “how-to” for applying des ..read more
Visit website
Episode 29 Part 3: The Holistic Approach to Employee Engagement
Stories of Market Research: The Insightrix Podcast
by Insightrix Research Inc.
2y ago
In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way that can let employees thrive and get excited, engaged and inspired. Evan dives into his experience as an anthropologist and provides real-world examples of clients looking to understand how to build better employee experience programs with their staff in a me ..read more
Visit website

Follow Stories of Market Research: The Insightrix Podcast on FeedSpot

Continue with Google
Continue with Apple
OR