Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023
Happy Market Research Podcast
by Jamin Brazil
1y ago
Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group.  Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Find Reed Online: LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/  Schlesinger Group: https://www.schlesingergroup.com/en/  ..read more
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Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker
Happy Market Research Podcast
by Jamin Brazil
1y ago
Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias.  Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison,  Find Jessica Online: LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/  The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Compan ..read more
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Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/  FaderFocus: https://www.faderfocus.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/j ..read more
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Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/  Website: https://www.ipsos.com/en-us  Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com ..read more
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Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/  FaderFocus: https://www.faderfocus.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/j ..read more
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Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/  Website: https://beallrt.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com ..read more
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Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver
Happy Market Research Podcast
by Jamin Brazil
1y ago
Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver: https://www.alpha-diver.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linked ..read more
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Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States.  Prior to joining MSMUR’s program as Executive in Residence, Michael served 27 years at MaritzCX, 11 of which were as the President and CEO. Meritz is a Customer Experience company rebranded as InMonent. Michael stated his career o ..read more
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Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/  Website: https://www.ipsos.com/en-us  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: ww ..read more
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Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them
Happy Market Research Podcast
by Jamin Brazil
1y ago
My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations.  Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies. Find Kate Online: LinkedIn: https://www.linkedin.com/in/katherineecaldwell/  Abercrombie & Fitch: https://corporate.abercrombie.com/  ..read more
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