On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine ..read more

Here at Sales & Orders, we define ourselves not only by our software and services, but by the team of people who help make our company, culture and retailers succeed.  With this in mind, we're beginning a series of Employee (Sando) Spotlights that will introduce our amazing team to the world ..read more

Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.  ..read more

Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022.  The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience is essential to success for eCommerce retailers.  ..read more

As an eCommerce store owner or marketer, data should always be at the forefront of your decision making. Google Analytics has set the standard for website data collection for years now, and has taken it a step further with their newest property type, which they're calling Google Analytics 4 ..read more

When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you're severely limiting yourself by not also considering Microsoft Bing Shopping ads as well ..read more

In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That's why so many digital marketers now consider the platform to be a can't miss when it comes to developing their strategies ..read more

E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and  abandon their shopping carts.  Winning back these shoppers and converting them into customers is what can make the difference between falling flat and having your best holiday season yet ..read more

The Competitive Visibility Report, Google Merchant Centers' latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings.  This new tool provides merchants with valuable competitive insights, including relative visibility, page overlap rate, and higher position rate.  ..read more

If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor. Further, customers’ expectations keep increasing, with ~90% now stating that they expect free 2-day or 3-day delivery as a baseline ..read more