Being an Australian man has never been more challenging. The modern Australian male juggles work and family, runs marathons, volunteers in a charity, fishes, plays golf and enjoys a glass of red wine with dinner and has a great life, it seems. He is sensitive and caring, and loves nothing more than spending time with his wife and children. He works hard and is proud of his achievements. He also loves his downtime and has a full and varied social life and circle of mates. But before we dive into the cliches – some statistics: In 2018, there were 12.4 million males in Australia—just under half ..read more

Having a child is never an easy thing to do. Whether you’re on baby number one or baby number five, there are still so many things that can stress out an expectant parent. This is only exacerbated by the thousands of know-it-alls that troll our internet spaces spouting any number of unwanted advice and opinions. They’ll tell you all the ways you can screw up your child by doing this or not doing that, they’ll insist that you should learn from the mistakes of others. They’ll give you instructions on how to have a baby boy or how to have a baby girland then criticise you for having a preference ..read more

It’s early March 2020, we’re finally past the season of crazy bush fires, the world seems peaceful, and you’re on your way to your 9-5 in the office – little do you know, your entire life is about to change. We all have an endless supply of horror stories from when we moved out of the office and into working from home. After years of being told that flexible or remote working was simply not possible… turns out all big businesses needed was to be told it was either that or to stop operating – when there’s a will, there’s a way, right? So off we popped with our new laptops (or our own laptops fo ..read more

You’re moving into your new rental property and you’re glad you can bring your pet now, but it’s a bit of a bummer that there’s not many other changes you can make. It’s no secret that the downside to being a renter in today’s world is the limitations and lack of freedoms when it comes to upgrading or decorating your new home. Chances are you’ve already got a million ideas for how to spruce the place up and not one of them include the random bits of furniture left behind or the oil free air compressor you don’t even know how to use. It’s not quite time to hit up the kitchen or bathroom showroo ..read more

Gone are the days when having babies in your 30s or even 40s is frowned upon, in fact you might say it’s become the norm. Changes in society, gender roles and life expectancy has seen the age in which women are opting to start having children on an upward trend. The advances in medical technology and a better understanding of the female body as well as pregnancy in general have definitely contributed to this rise and we continue to see the introduction of new and innovative ways to assist with conception at an older age. It is however a misconception that women hoping to achieve conception ..read more

For those in the construction sector, marketing is often the last thing on your mind—unless you’re struggling to land new clients, it’s unlikely that you’re thinking about how to market your business right now. The thing is, to keep a constant pipeline of work available, you have to balance ongoing jobs with prospecting for new ones. Whether you’re a one-man shop or a full-fledged marketing department working in marketing qualified leads, the construction sector has its own set of obstacles. There are many dangers on the job, and it’s crucial not to put your marketing strategy on the back ..read more

Kitchens and bathrooms are at the top of all buyers’ lists when looking for a new home. Renovating an old kitchen or bathroom is not only aesthetically pleasing, but also saves time and money. Replacing outdated fixtures will give your kitchen a more modern look and maximize visibility of work areas. If the basic structure of your kitchen is in good condition, you can change the look of the room simply by replacing the handles. Remove cabinet fronts and replace with new cabinet doors to give your entire kitchen a whole new look on a budget. If a scruffy kitchen floor is ruining the design, the ..read more

Market research is a key step towards starting your own business, but many entrepreneurs go about it the wrong way. For instance, some rely on family and friends to collect information. As well-wishers, these people will usually encourage your ideas because they believe in you. But is this enough to actually launch a business, much less sustain it? If you haven’t used the right data collection tools to clearly define your target market, there is no way you will be able to compete with others effectively! Other than a complete lack of market research, here are 5 other mistakes you should avoid ..read more

The Pareto Principle has had an honoured place in management theory since the 1960’s, but what makes it relevant to entrepreneurs today? In the early 20th Century, Italian economist Vilfredo Pareto noticed something peculiar about the world that he lived in; 80% of the land in his country was owned by only 20% of its inhabitants. Similarly, only 20% of the pea pods in his garden contained some 80% of the peas. In 1941, engineer and quality control expert Joseph Juran read Pareto’s work and expanded on it, realizing that in many situations 80% of the output was contributed by only 20% of the in ..read more

Have you ever sold or exchanged an old mobile phone?   If yes, you’re a part of a global industry that is estimated to reach $52.7 billion by 2022. In India alone, the used phones market is worth $10 billion, with device upgrade cycles becoming shorter by the day.   There are, of course, large used goods marketplaces like OLX, Quikr, and even Flipkart-owned 2GUD that allow consumers to take part in second-hand buying and selling. But, Cashmen is an app that allows you to sell used mobile phones and tablets in exchange for instant cash from your doorstep. Check out the app a ..read more