Coffee Chat with Patrick Hauss—Thoughts on RDRS for Brand Owners
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
2w ago
Welcome to CSC Coffee Chats—a series of interviews with CSC’s Digital Brand services business experts, where we talk about industry issues across cybersecurity, domains, brand protection, and fraud protection. I grab a cuppa with our subject-matter experts and discuss what’s on their mind. This month, I spoke with Patrick Hauss, head of Corporate Development and Strategic Alliances EMEA, about the Internet Corporation for Assigned Names and Numbers (ICANN) Registration Data Request Service (RDRS). Patrick had a skinny cappuccino with a pump of sugar syrup. That’s fancy to a non-coffee drinker ..read more
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Bringing Peace of Mind to Businesses—Natuzzi’s Partnership with CSC
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
2w ago
Natuzzi, one of the world’s best known furniture brands, recently sat down with us to share how CSC’s Cybersecurity and Brand Protection services are helping to uphold Natuzzi’s reputation and safeguard its digital presence. Natuzzi was looking for a partner, who in the words of their Chief Marketing Officer Daniele Tranchini, “allows us to sleep better at night,” working silently in the background to protect all its digital assets. “Online impersonation is one of the problems that we have to be careful to protect ourselves against,” Tranchini adds. “If left unaddressed, the loss of revenue c ..read more
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Bringing Peace of Mind to Businesses—Natuzzi’s Partnership with CSC
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
3w ago
Natuzzi, one of the world’s best known furniture brands , recently sat down with us to share how CSC’s Cybersecurity and Brand Protection services are helping to uphold Natuzzi’s reputation and safeguard its digital presence. Natuzzi was looking for a partner, who in the words of their Chief Marketing Officer Daniele Tranchini, “allows us to sleep better at night,” working silently in the background to protect all its digital assets. “Online impersonation is one of the problems that we have to be careful to protect ourselves against,” Tranchini adds. “If left unaddressed, the loss of revenue ..read more
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Growing Popularity of .AI and Domain Security
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
3M ago
I recently had the opportunity to speak on a podcast with Dave Bittner at CyberWire to discuss how .AI is giving cybercriminals a new avenue to take advantage of some of the largest companies in the world based on research findings from CSC’s 2023 Domain Security Report.  Below is a summary of the key points discussed during this podcast. Lack of focus outside a company’s perimeter As a corporate domain registrar that also offers Brand Protection and Anti-Fraud Protection services, we’ve noticed that while cybersecurity professionals are doing a great job at defending within the perimete ..read more
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New CSC Research Indicates Launch of Threads by Instagram is Already a Growing Target for Fraud and Brand Abuse
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
10M ago
On July 5, 2023, Meta’s Instagram released “Threads”—an online social media and social networking service offering users the ability to post and share text, images, and videos, as well as interact with others and join public conversations through posts, replies, reposts, and likes. Many companies began creating accounts on Threads as an extension of their existing social media and communications programs. Since its launch, the platform has garnered significant global attention with over 30 million downloads in the first 16 hours and 100 million users in the first five days. Due to this popular ..read more
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Merz Endorses CSC
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
1y ago
Nima Attarzadeh, Merz’s senior manager of Identity and Digital Services, Group IT Services and Infrastructure, talked with us about how CSC helps Merz consolidate its digital portfolio and maintain domains and cybersecurity. Merz is a global, diversified company based in Frankfurt, Germany. Within the parent company, they have three businesses: Merz Aesthetics, Merz Therapeutics, and Merz Consumer Care. The company has been family-owned for more than 110 years, and is distinguished by its commitment to innovation, long-term perspective, and focus on profitable growth. The company employs more ..read more
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Celebrate World IP Day with Three Tips to Protect Online Brands
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
1y ago
According to the World Intellectual Property Organization (WIPO), intellectual property (IP) “refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.” Patents, copyright, and trademarks are all legal vehicles that enable IP owners to earn recognition or revenue from their inventions or creations. Unfortunately, IP owners are not the only ones who want to make money from their IP creations; bad actors use online methods, including brand impersonation, counterfeiting, phishing, and malware distribution, to take th ..read more
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Join Us for a Coffee at the IACC Annual Conference!
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
1y ago
Like many brand, legal, and IP professionals, CSC is looking forward to attending the IACC Annual Conference in Nashville, Tennessee, April 2-4. This year’s agenda looks jam packed, and CSC is particularly interested to hear the “Your Brand Protection Team” sessions, where among other things, the panel will discuss measuring results of your brand protection program—a topic that we wrote an article about for WTR’s “Anti-Counterfeiting and Online Brand Enforcement Guide.” On top of the thought-provoking agenda, the IACC Annual Conference provides a great opportunity to network—and CSC is proud t ..read more
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Paul Hartmann Endorses CSC
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
1y ago
CSC spoke with Julia Jansen, senior specialist non-technical IP, at Paul Hartmann about domain management and brand protection challenges they face in this expanding online world. “In the area of product counterfeiting, we’ve seen an exponential increase, especially since the beginning of COVID-19. The number of counterfeits for Sterillium, one of our most important disinfection products worldwide, was hardly manageable during the pandemic,” says Julia Jansen. “We have already achieved a great deal by working closely with CSC in the area of brand protection. In our opinion, our internet networ ..read more
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Brand Impersonation Online is a Multidimensional Cybersecurity Threat
CSC Digital Brand Services | Brand Protection Blog
by Digital Brand Services Marketing
1y ago
Brand impersonation happens much more often than people realize. In CSC’s latest Domain Security Report, we found that 75% of domains for the Global 2000 that contained more than six characters from the brand names were not actually owned by the brands themselves. The intent of these fake domain registrations is to leverage the trust placed on the targeted brands to launch phishing attacks, other forms of digital brand abuse, or IP infringement that leads to revenue loss, traffic diversion, and a diminished brand reputation. There are endless domain spoofing tactics and permutations that can b ..read more
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