The rise of social media is nothing new. As of 2024, more than 62% (a 5.4% increase from 2023) of the world’s population uses social media. In fact, for most people, it’s a part of everyday life with users spending an average of 2 hours and 20 minutes on social platforms every day. And with this global popularity comes the proliferation of fake account creation.  The creation of fake accounts is a growing problem that doesn’t just affect individual users. If fake accounts are made to imitate your brand, they can tarnish the reputation of your business and erode customer trust. That’s prot ..read more

In 2023, the Federal Trade Commission (FTC) recorded its highest rate of losses ever reported. Businesses and consumers claimed more than $10 billion lost to scams – $1 billion more than in 2022. Generative AI has made it easier for scammers to create convincing fake websites, increasing the number and sophistication of scams. So, while cyber security continues to evolve, scam websites still present a significant threat, causing both financial and reputational harm to legitimate businesses.   In this blog, we’ll explore the latest data on scam websites, the damage they cause, an ..read more

With the rise in counterfeit products and unauthorized sellers on eBay, maintaining your brand’s integrity on the platform has never been more challenging. In this blog, we will provide a comprehensive guide on brand protection on eBay, outlining the common challenges, effective strategies you can implement, and how Red Points Marketplace Solution can help. Scope of the problem eBay, a global ecommerce giant launched in 1995, offers both opportunities and risks for brands that sell on the platform. These issues not only affect sales but they can also have devastating impacts on customer trust ..read more

The sale of counterfeit goods on online marketplaces poses a major threat to businesses and intellectual property (IP) owners. But eBay’s Verified Rights Owner (VeRO) Program offers an effective solution that aims to combat this issue by helping rights holders to report and remove any infringing listings. This blog will guide you through the steps to join eBay’s VeRO Program, highlight the benefits of the program, and share best practices so that you can maximize your protection on eBay.  What is the VeRO Program? The VeRO Program is eBay’s initiative to help IP rights owners protect the ..read more

In a global market, counterfeits and other trademark infringers are seemingly everywhere. Companies need international trademark protection, but costs can quickly add up. Learn about the pros and cons of International Trademark Registration, what to think about when deciding where to protect your trademarks, and how brand protection tools can help. What is a trademark and why does it matter? A trademark is the shorthand for a brand. It identifies the source of goods or services. Often, a trademark is a word, logo, or phrase, but it can also be a sound, color, smell, product design, or other b ..read more

Online marketplaces have revolutionized how consumers shop and how brands sell their products. With millions of new listings appearing daily, effective online marketplace monitoring is essential for safeguarding brand reputation, maintaining pricing integrity, and preventing revenue loss. This comprehensive guide delves into the importance of monitoring, the mechanics behind it, and how cutting-edge technology offers a robust solution. What’s online marketplace monitoring? Online marketplace monitoring involves the use of advanced technology to track, identify, and address unauthorized or cou ..read more

Whether you’re a business owner, legal professional, or digital content creator, copyright infringement is a growing concern especially when it comes to popular platforms like Redbubble, where designs are often used without the permission of their legal owner.  Redbubble has faced significant challenges with copyright infringement in recent years. In one notable case, the site removed 2,915 listings within 24 hours as they were alleged to infringe on Atari’s copyrights. However, many were later restored due to errors in the initial takedown requests. Clothing brand Brandy Melville has als ..read more

According to the 2020 Internet Crime Report, global losses due to cybercrime reached $13 billion over the previous five years. Cybercrime costs are expected to rise 15% annually, reaching $10.5 trillion by 2025. So with online threats on the rise, understanding the differences between spoofing and phishing is crucial for both businesses and individuals alike. In this article, we will explain the key differences between spoofing and phishing, and why raising awareness and taking proactive measures are key to protecting your digital assets. After all, the more you know about different kinds of c ..read more

Online gaming has a cheating problem. 61% of gamers have said that they’ve been caught using a cheat at least once. Cheating negatively impacts players and developers, impacting player experience, community engagement, and the game’s overall profitability.  Anti-piracy solutions for video games are a multi-faceted approach to mitigate cheating in gaming. This article teaches how anti-piracy solutions protect your organization from lawsuits, retain profits, and build an engaging gaming community.  What’s cheating in video games?  Cheating in video games refers to lines of code o ..read more

While artificial intelligence has presented significant optimization opportunities – driving efficiency and opening avenues for revenue growth, AI tools also present significant challenges as malicious actors leverage this technology to bypass existing security systems.  From sophisticated scams that mimic humans on video to phishing emails that reveal sensitive business information, we’ll explore the rise of AI-powered scams and provide insights into effective business strategies for prevention and protection.  AI-powered scam techniques Artificial intelligence has played a pivotal ..read more