What is Brand Registry on Amazon?
Red Points Blog | Brand protection & anti-counterfeiting
by Ryan Williams
7h ago
Amazon Brand Registry offers a robust defense against nefarious counterfeiters trying to sneak onto e-commerce sites illegally. Did you know that 99 percent fewer infringements were reported by 130,000 brands signed up with the brand registry, as reported by Amazon? Red Points explains why it’s a must-have!  What is Amazon Brand Registry? Brand registry, an initiative by Amazon, is designed for sellers to protect their patents and trademarks through the use of enhanced monitoring tools. These include exclusive text and image searches, automated predictions, and infringement detection tool ..read more
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What is impersonation fraud and how do you prevent it?
Red Points Blog | Brand protection & anti-counterfeiting
by Agnee Ghosh
1w ago
Impersonation fraud happens when you disclose personal and financial information to someone pretending to be your bank, a family member, a business partner, or even a brand doing a giveaway. These scams generally start with a phone call, a text, a direct message on social media, or even an email that seems legitimate. In many cases, imposters will also create fake social media accounts or fake websites just to mislead customers into spending money on a scam or disclosing their personal information. In this article, we discuss: What is impersonation fraud? How can you prevent impersonation fra ..read more
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What is trademark policing and why is it important?
Red Points Blog | Brand protection & anti-counterfeiting
by Anna Patricia Pichay
3w ago
Brand and digital content owners should be no strangers to the value added by registering trademarks that are used by their business. Once registered as a trademark with the US Patent and Trademark Office (USPTO), or an equivalent authority in other parts of the world, this doesn´t mean your intellectual property isn’t at risk. .  What brand and digital content owners must also remember, is the fact that brand identity protection is an ongoing process. While trademark registration is a big step toward intellectual property protection, it is only the first step in what will likely be a con ..read more
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How to protect your brand from domain hijacking
Red Points Blog | Brand protection & anti-counterfeiting
by Ritika Tiwari
3w ago
Imagine finding the perfect domain name, putting in thousands of dollars to build the website and market it, only to have it hijacked by bad actors. If your business’s online presence is crucial for its operations, domain hijacking may halt things altogether and lead to severe revenue loss.  In this article, we discuss: What is domain hijacking? Top techniques used for domain hijacking Consequences of domain hijacking How to effectively prevent hijacking What is domain hijacking?  Domain hijacking or domain spoofing is a type of attack that occurs when a company’s domain gets stole ..read more
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Why and how should your brand protect itself from spoofing attacks?
Red Points Blog | Brand protection & anti-counterfeiting
by Steven Keely
3w ago
Cybercriminals are working around the clock to steal from profitable brands. If cybercriminals successfully impersonate your brand to make money, what happens to you? You lose money–and reputation, as well as customer trust and loyalty. Not only that, you encourage more theft, infringement, and risk to your brand. This is not acceptable.  Spoofing examples include using fake websites, impersonated social media accounts, and look-alike apps–all to use a customer’s confidence in you and make far more than a buck off it. This article answers these important questions about spoofing attacks ..read more
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What is Google’s Trusted Copyright Removal program?
Red Points Blog | Brand protection & anti-counterfeiting
by Ryan Williams
3w ago
Red Points is a member of Google’s Trusted Copyright Removal Program. Here’s what the Program does, and what it means for our clients. Summary Google’s Trusted Copyright Removal Program (TCRP) is made up of a small group of over 178 partners. TCRP allows rights holders to streamline their anti-piracy efforts. Red Points has been a member of Google’s TCRP since early 2019. What is Google’s Trusted Copyright Removal Program? Google’s Trusted Copyright Removal Program (TCRP) consists of an exclusive selection of copyright owners and anti-piracy specialists. Per Google’s most recent report on an ..read more
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How to monetize your content on Youtube
Red Points Blog | Brand protection & anti-counterfeiting
by Erika Gonçalves
3w ago
As the world’s largest video-sharing platform, YouTube enables users to create, stream, and share their work. However, content owners may also find that their work is being used and shared via YouTube without their permission. While this raises important questions on copyright infringement, there are also some benefits associated with these types of usage. Summary: How creators can monetize their content on Youtube Why streaming football videos on Youtube is becoming a lucrative source of revenue How Youtube is becoming a modern time promotion platform for musicians, artists, and music studio ..read more
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The essential guide to copyright
Red Points Blog | Brand protection & anti-counterfeiting
by Ryan Williams
1M ago
Our helpful guide to protecting your creative works, explaining copyright, and clearing up some confusion around the issue. Basics of copyright What is copyright? In short, copyright (sometimes known as author’s right) refers to the legal protection granted to creators of artistic, literary, and scientific works. What can I protect with copyright? The full requirements for copyright may vary between nations, but there are two general properties a work must have in order to qualify for copyright. It must exist. Copyright does not cover ideas. For something to be protected by copyright, it must ..read more
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[Webinar] Protecting intellectual property in emerging markets
Red Points Blog | Brand protection & anti-counterfeiting
by Elise Trecul
1M ago
Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence. Intellectual property rights infringements worldwide cost firms billions of dollars (USD) in lost revenue and put thousands of jobs at risk. A strong brand protection strategy requires a holistic approach, covering both major ecommerce sites as well as regional platfo ..read more
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[Webinar] Image recognition versus fashion infringements
Red Points Blog | Brand protection & anti-counterfeiting
by Elise Trecul
1M ago
Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted. Fashion brands are finding copies of their new collections that are even hard for experts to differentiate. Counterfeiters have been known to copy the look and feel of a fashion piece, which is not always considered a trademark infringement. What rings true for fashion brands in the know is that relying on keyword searches to find counterfeits is not enough. Counterfeiters are getting caught by online brand ..read more
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