MBA2197 - 3 New Habits That Changed My Business in 2022 + Free Ride Friday
The $100 MBA Show
by The $100 MBA
8h ago
http://100mba.net/show - What habits really make a difference? There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — so Omar’s sharing his. The habits we share today worked for Omar, and they might just work for you. By experimenting with a few ideas, Omar saw measurable change in the business. Not all of these habits are overtly business tactics, but all three made a substantive d ..read more
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MBA2196 - The Key to Achieving Your Goals for 2023
The $100 MBA Show
by The $100 MBA
2d ago
http://100mba.net/show - It’s that time of year! Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023. But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one thing — yes, one thing. Today, we share a single strategy that undeniably works, no matter what else you do. It’s a trick from the early days of Facebook, credited by many with Facebook’s incredible initial growth. It might surprise you, but it will also make all the sense in ..read more
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MBA2195 - Q&A Wednesday: How do I grow an email list for my e-commerce store?
The $100 MBA Show
by The $100 MBA
2d ago
http://100mba.net/show - Email marketing still works better than almost anything else — but only if people get your emails. There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)? It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email list. However, the advice in today’s episode doesn’t only apply to e-commerce. While some of the str ..read more
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MBA2194 - How To Create a Hell Yeah Product
The $100 MBA Show
by The $100 MBA
4d ago
http://100mba.net/show - We’ve all had that “Just take my money!” feeling about a product or service. It happens when what’s being offered is…perfect. Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product. So how do you come up with something like that? How can you get a “Hell Yeah” from the consumers in your market? Today, we explore what makes some products so absurdly sellable. We’re talking no-questions, no-brainer decisions where the product practi ..read more
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MBA2193 - Must Read: Exactly How to Sell by Phil M. Jones
The $100 MBA Show
by The $100 MBA
5d ago
http://100mba.net/show - How hard is selling, anyway? No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power. And like any skill, you can learn it, practice it, improve it. Today, we review a sales strategy guide from one of our favorite authors on the topic, Phil M. Jones. Following up on his excellent Exactly What to Say, Jones’ Exactly How to Sell expands on and provides context for the first book. From prospecting to closing, this book delivers on its promise of telling you “exactly” how to approach sales, based on proven strategies ..read more
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MBA2192 - How to Make the Most of a Failing Business + Free Ride Friday
The $100 MBA Show
by The $100 MBA
1w ago
http://100mba.net/show - Just because you’re down, doesn’t mean you’re out. Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail! The question is: what do you do when it’s happening? Today, we explore a few specific options. When every metric available tells you that your business is headed straight for a cliff, you have some decisions to make. Can you save it? Can you sell? Should you just go back to your day job? It all depends. Even if your business is doing great, you never know when circumstances may force you to pivot. Conside ..read more
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MBA2191 - Can You Start a Business With Zero Capital?
The $100 MBA Show
by The $100 MBA
1w ago
http://100mba.net/show - They say “it takes money to make money.” We say: Hold my beer. You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing! Before he was the game-changing business coach and SaaS founder we know and love today, Omar had to start from scratch — without any scratch. In this episode, he shares how he started a real business with nothing but a little networking, creativity, and gumption. And of course, you can do the same. It may take a little time, but starting w ..read more
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MBA2190 - Q&A Wednesday: How do I get more clients into my barbershop?
The $100 MBA Show
by The $100 MBA
1w ago
http://100mba.net/show - Sometimes, you just need more revenue. Often, that means getting more customers. But not always! For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is alway ..read more
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MBA2189 - How To Sell More with a Strong Reason to Buy
The $100 MBA Show
by The $100 MBA
1w ago
http://100mba.net/show - What are people really buying when they buy your product? The answer to that question can make selling it dramatically easier. Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action? Answer that honestly and fearlessly, and you won’t have to do much “selling.” Today, we share examples of the businesses that do this best. They look beyond the sale to ..read more
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MBA2188 - Must Read: On Writing by Stephen King
The $100 MBA Show
by The $100 MBA
1w ago
http://100mba.net/show - The better you communicate, the better your business will do. And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write. The good news? You don’t have to be Stephen King to produce great writing. …just ask Stephen King. Today, we review his classic On Writing, where the mega-best-selling author shares a powerful secret: anyone can write, if you just put in the effort. Of course, a littl ..read more
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