Number 5 in the Hanks Monograph series has proven suggestions for growing an optometry practice in any country. Written by an experienced optometrist, the advice is practical for easy implementation with practice staff. There are different areas to grow – for example . . .  New and Existing Patients;  Retail Pricing and Community Groups;  Auditing the Standard Procedures;  Local Doctors, Traditional Media and Social Media;  and improving the Ability to Handle Low Cost Competition. TIP: Take the suggestions one at a time as a project and discuss them at a staff meeting ..read more

Number 9 in the Hanks Monograph series is a newly revised collection of reading cards for use by optometrists. These are available by instant-download and can be printed and replaced as needed. These high-resolution printable reading cards are for measuring near visual acuity (NVA) and visual performance with different tasks. Each of the Reading Cards is A5 size (1/2 A4). Cards are included for many popular hobbies and activities. Patients are familiar with them and they can easily relate to them. These include music, playing cards, crosswords, computer display, telephone book, mobile ph ..read more

Number 4 in the Hanks Monograph series by instant-download is a Project of 1 Percent Improvements for Optometrists. For an established business it is very difficult to achieve one single big improvement, but making multiple 1% improvements is much more achievable. These ideas can be used to engage your practice staff on this project. By engaging them the results will be easier and there will be a positive feeling of “ownership”. TIP: Take the suggestions one at a time as a project – discuss it at a staff meeting; circulate a copy to each staff member for implementation; then follow up to moni ..read more

Number 7 in the Hanks Monograph series is a collection of visual acuity charts, available for instant download. This is great for optometrists with a variety of charts. They are also valuable for health care practitioners (like doctors and nurses) who need to screen the vision of patients. The high resolution printable charts are for measuring distance visual acuity (VA). There are standard Snellen Letter Charts – included here in 3 versions to avoid memorising. There are also options for Number Charts, LogMAR and Indirect (Mirror) Charts. ​There are also charts for use with young children wh ..read more

Number 2 in the Hanks Monograph series is a Plan for Attracting New Patients. The biggest challenge for most new practices is having enough patients. This is a practical plan that can be implemented to address this problem. This plan covers the following areas: • Standard Patient Letters • Ongoing Patient Contact • Advertising • Spectacle Deliveries • Printed Materials • Samples for Local Businesses • Local Doctors as Referral Sources • Community Involvement • Talks About Eyecare. Importantly, this monograph includes a complete example to show how the Plan for Attracting New Patients is ..read more

Tony Hanks has studied what makes patient recalls effective over many years. People have opinions, but research is the best way to get the real answers. Here is the complete report (Monograph number 3). This report presents the results of 6 different research studies about patient response rates to optometry recalls. Standard recalls? Second recalls? Different recall methods? The benefits of repeat recalls? Demographic effects? Comparisons to other healthcare? All of these things are considered; and more. TIP: Previous patients cost much less to attract than new patients. Use this report to l ..read more

Number 8 in the Hanks Monograph series is a set of Vision Training exercise sheets – ready for use by optometrists in their practices. The sheets cover Amblyopia and Suppression; Accommodation and Convergence; Visual Motor Skills and Visual Perception. The author has also created a handy Planning Form, that can be completed for each patient. TIP: If you want to add Vision Training to your practice, or expand it in a professional way, check out this great new resource. Click here to go to the page. -or- Click here to view the ‘Table of Contents’.   The post Vision Training Resources appea ..read more

Number 1 in the Hanks Monograph series is a detailed and practical plan for achieving growth in your optometry practice. The plan format is easy to follow and work your way through. You can then involve your practice staff, so achieving engagement and sharing the tasks that need to be completed. Importantly, this monograph includes a complete example to show how the Growth Plan Worksheet is used. TIP: Make this growth plan a project with your practice staff. Involve them and embrace their enthusiasm. Click here to go to the page. The post Growth Plan for Optometrists appeared first on Blog fo ..read more

This resource is getting a great response from optometrists in many countries – it’s a library of forms that are ready for use in their practices. There are over 200 pages in the collection and they are indexed into 14 areas:  For Use In-Practice;  Schools;  Staff Meetings;  Calculators;  For Clinical Use;  Dispensing;  Contact Lenses;  Practice Management;  For Use by Others (like referral sources);  Patient Education;  Employment;  Community Talks;  Press Releases;  Reference tables;  In Practice Signs. TIP: Pri ..read more

The website All About Vision has some great resources for patient education. Our link below is an infographic about the effects of smoking on eyes and vision. Most people know about the health dangers, but what about eyes? Infographics are a good way to summarise information in a clear and meaningful way. TIP: Spread the message by embedding this link your eye care website. (See the embed code below the infographic). Click here to view the Smoking infographic -or- Click here to visit the All About Vision website. The post Smoking and eyes infographic appeared first on Blog for Optometry Pract ..read more