Are you curious about how to transition from residential to commercial real estate or leverage opportunities when agents retire? In this episode, Nick Krautter, author of The Golden Handoff, shares his journey into commercial real estate, offering insights on market trends, client acquisition, and commission structures. He emphasizes the importance of long-term relationships and staying connected with potential clients, even if they’re not ready to buy or sell. Nick also breaks down his “golden handoff” strategy, where agents can inherit retiring colleagues' businesses, and provides practical ..read more

Are you ready to discover how personal growth and adaptability can transform your career? Ian Lobas shares his inspiring journey from struggling real estate agent to building multiple successful businesses, including starting over in a new market after moving from Baltimore to Los Angeles. He reveals the challenges of changing lead generation strategies and the importance of self-reflection, consistency, and tracking metrics. Ian also shares the power of building relationships, hosting networking events, and offering genuine value to local businesses. Tune in to learn how Ian's approach can he ..read more

Are you struggling to build a database that actually converts leads? Travis Halverson shares his expert tips on the power of segmenting a real estate database for maximum impact. He walks us through starting with a simple list of everyone you know, from family to acquaintances, and using a CRM like Follow Up Boss to manage and track your interactions. Travis emphasizes personalized communication, the importance of an IDX feed for tracking leads’ activities, and how YLOPO's marketing platform can help you get targeted PPC and seller leads. He also breaks down how to set up a 10-day follow-up ca ..read more

Curious about how to master real estate lead generation and follow-up? In this episode, Emily Terrell shares her journey in the real estate industry, revealing her go-to strategies for lead generation, speed to lead, and long-term follow-up that ensure success. She discusses how to inform your sphere of influence about your services without sounding salesy, and how to build a strong team structure with leads from expired listings and past clients. Emily also dives into the importance of CRM systems, setting realistic expectations, and the power of in-person listing appointments. Plus, she offe ..read more

How did a former Air Force member, transform her life and build a thriving real estate career from scratch? Ali Garced shares her awesome journey from military service to earning $107,000 in GCI during her first eight months as a part-time real estate agent. She tells us all the strategies that fueled her success, including her approach to lead generation through social media engagement and proactive outreach. Ali also opens up about her seamless transition to a new market in St. Paul, Minnesota, where she's focusing on creating long-form YouTube videos to attract sellers and expand her busine ..read more

How can we communicate the right way to close more deals? In this episode, Dan Rochon reveals his secrets to successful real estate sales, focusing on the power of understanding and connecting with clients. He shares practical tactics like building rapport, asking the right questions, and using Neuro-Linguistic Programming (NLP) to guide clients toward making decisions. Dan emphasizes the importance of recognizing individual differences, framing situations effectively, and over-communicating to build trust. Learn how to 'teach to sell' and elevate your real estate game. Listen now to learn mor ..read more

How do top real estate agents turn social media into a powerful client magnet? Jason Cassity reveals his strategy of thinking like a media company that sells homes, emphasizing the importance of social media and video marketing to build trust and attract clients. He dives into the benefits of creating hyper-local content, becoming the digital mayor of your area, and using platforms like YouTube for education and Instagram for entertainment. Jason also shares his process for creating consistent video content with minimal scripting and batch recording, alongside his long-term commitment to the r ..read more

Ever wondered how top agents prepare for and deliver winning listing presentations? Jason Boice reveals his step-by-step process, emphasizing the importance of tailoring presentations to clients' personality profiles (DISC profile) and bringing essential materials like a laminated presentation, a checklist, and a seller questionnaire. He discusses the impact of professional photography, video, drone footage, property websites, social media marketing, and postcards in generating interest. Jason also covers the benefits of staging and having a well-prepared checklist for getting homes ready to l ..read more

Are you maximizing your profits and minimizing taxes as a real estate agent? In this episode, Michael Glaspie shares the importance of bookkeeping for real estate professionals. He emphasizes starting with printing bank statements and categorizing expenses to get a clear financial picture. Michael highlights the benefits of separate business bank accounts and suggests forming an LLC for liability protection. He delves into tax deductions, proper record-keeping, and recommends tools like QuickBooks Online for staying organized. Michael advises hiring a bookkeeper or CPA for strategic financial ..read more

Real estate marketing on a whole new level? In this episode, Brian North shares his comprehensive approach to listing marketing that goes beyond just photos and MLS entries. Learn how exceptional photography, understanding consumer behavior, and detailed home information are important for attracting buyers, especially in luxury markets. Discover the layered marketing strategies that include single property websites, social media, open houses, and local push marketing. Brian shares the success of his 'Stain the Brain' campaign and the power of direct mail, newspaper ads, door knocking, and cold ..read more