What are Operational Emails in Pardot (MCAE)?
The MarCloud Blog
by Triana Jarman
9M ago
What are Operational Emails in Pardot (MCAE)? Email marketing • Account Engagement You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement). If you’re an admin you may also have seen it’s possible to ‘Enable Operational Emails’ in your Lightning app settings. Tread carefully when using this option! Be sure you fully understand what operational emails are, first and foremost. There’s a difference between email marketing and email communications. In the age of GDPR, when marketers can be held personally accountable for ..read more
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5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
The MarCloud Blog
by Chris Thompson
9M ago
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ Salesforce Marketing GPT • Account Engagement Salesforce is set to revolutionise the marketing automation world with its latest innovation – ‘Marketing GPT.’ What does this mean for Account Engagement (aka Pardot) marketers? We explore what the technology offers and why the team at MarCloud is looking forward to using it. Understand all of the Salesforce marketing tools available when you download the Salesforce Marketing Tools Unveiled eBook. Whether feared or embraced, Artificial Intelligence (AI) is transforming how marketin ..read more
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Managing Pardot Cookie Consent & Web Tracking
The MarCloud Blog
by Hollie Fitzpatrick
9M ago
Managing Pardot Cookie Consent & Web Tracking Pardot Cookie Consent • Account Engagement GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account Engagement (aka Pardot) means the tracking code is installed on your website, which also means you must correctly manage Pardot cookies if you’re to be compliant. Pardot is now called Account Engagement but throughout this blog we’ll use the two names interchangeably. If you’re confused about the different Salesforce ..read more
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Quiz: Salesforce Marketing Cloud vs Pardot
The MarCloud Blog
by Tom Ryan
9M ago
Quiz: Salesforce Marketing Cloud vs Pardot Salesforce Marketing Cloud • Account Engagement Confusion about Salesforce Marketing Cloud vs Pardot (now called Account Engagement) is not uncommon. Both are Salesforce marketing tools and automation software, with a host of exciting features, so it’s not always clear the differences between these two products.  I’ll start by saying I’ve already written a detailed blog post comparing Pardot and Marketing Cloud.  More recently, MarCloud also published a full and detailed guide to all of the Salesforce marketing tools available, which ..read more
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A Guide to Salesforce Marketing Tools [eBook]
The MarCloud Blog
by Tom Ryan
9M ago
A Guide to Salesforce Marketing Tools [eBook] Salesforce marketing tools • Salesforce explainer With all the changes in the Salesforce ecosystem during the past year or so, marketers can be easily forgiven for being confused about which products are which, and the right Salesforce marketing tools for their business. 2022 was a big year that saw a restructuring of Salesforce’s marketing automation software like Pardot and Marketing Cloud, as well as the renaming of multiple products, for example Pardot becoming Account Engagement. Even now, search demand for former product names remains ..read more
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Quick Explainer: Sales Cloud vs Salesforce Platform
The MarCloud Blog
by Eoin Walsh
9M ago
Quick Explainer: Sales Cloud vs Salesforce Platform Lead source • Salesforce You may have heard the terms Salesforce, Salesforce CRM, and Sales Cloud used interchangeably. In most cases, people using these names will be referring to the customer relationship management (CRM) solution created by Salesforce, the company. Technically though, there are huge differences between Sales Cloud vs Salesforce Platform.  For marketers, it’s important to know these differences in order to understand which Salesforce marketing tools are available to you, and how best to use them. In this case, b ..read more
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How to Master Lead Source in Salesforce & Account Engagement
The MarCloud Blog
by Triana Jarman
10M ago
How to Master Lead Source in Salesforce & Account Engagement Lead source • Salesforce Knowing where leads come from is a crucial piece of information for businesses, which is why the lead source field is so important across Salesforce and Account Engagement (formerly known as Pardot).  However, it’s not always smooth sailing when it comes to how this field is populated, making reporting a real challenge. In this blog post, I’ll be addressing the following: The importance of tracking correct and consistent lead sources  How Account Engagement populates ‘Source’ How Salesfo ..read more
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How to Automate Lead Assignment for Salesforce Platforms
The MarCloud Blog
by Tom Ryan
10M ago
How to Automate Lead Assignment for Salesforce Platforms Lead assignment • Salesforce platforms Exactly how leads are handed over from marketing to sales should never be assumed or taken lightly. Lead assignment is a crucial step in making sure sales-ready leads reach the right person to make contact, at the right time. Which is why automating lead assignment for Salesforce platforms, from Account Engagement to Sales Cloud, or Marketing Cloud to Sales Cloud, is so important. The aim for any marketer is to assign inbound leads in the most efficient way, and the lead assignment features o ..read more
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5 Salesforce Basics All Marketers Should Learn
The MarCloud Blog
by Ellie Anderson
10M ago
5 Salesforce Basics All Marketers Should Learn Salesforce basics • Marketing tips For marketers who are confident using marketing automation tools but unfamiliar with Salesforce, it can be quite intimidating to start using the behemoth CRM platform. The good news is, you don’t need to take on the world. You just need to learn Salesforce basics, like which elements of Salesforce are relevant to you as a marketer and will allow you to get the results you’re looking for.  In this blog post, I’ll cover five essential things that marketers need to know about Salesforce, providing valuab ..read more
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A Guide to Pardot SEO: Dos & Don’ts
The MarCloud Blog
by Tom Ryan
11M ago
A Guide to Pardot SEO: Dos & Don’ts Pardot SEO • Account Engagement When it comes to search engine optimisation, Account Engagement (formerly known as Pardot – I’ll use the two names interchangeably) has some nifty built-in features for tracking. However, using the marketing automation platform to create pages that are search-friendly also requires an understanding of Pardot SEO best practices.  This guide is for Account Engagement (Pardot) but you can apply many of the learnings to Marketing Cloud Engagement too. I’ll start by saying that just because pages are created in Ac ..read more
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