Master Spas has announced that Vice President of Sales and Marketing Kevin Richards has been promoted to President of the global hot tub and swim spa manufacturing giant. As Vice President of Sales and Marketing for Indiana-based Master Spas that is currently creating next generation product lines, Kevin has made significant contributions to the culture of innovation at the company, driving growth and displaying a commitment to customers. Now, in the role of Master Spas President, he will continue to oversee the marketing and sales efforts while also leading the executive team to meet and ..read more

Superior Wellness is celebrating multiple 2024 Best Buy Award accolades after achieving its sixth successive WhatSpa? Approved Manufacturer and WhatSwimSpa? Approved Manufacturer status for the flagship Platinum Spas brand. Chesterfield-based Superior Wellness is promoting the achievement that highlights the outstanding retailer success with Platinum Spas and has proclaimed that it is now Europe’s most innovative hot tub and swim spa brand, which is creating premium quality products focused on improving health and wellbeing. Since its launch in 2005, WhatSpa? magazine has provided professional ..read more

Superior Wellness is galloping into the latest promotion of ice bath technology brand Chill Tubs after announcing a new collaboration with jockey Ryan Mania.   The Scottish jockey, who won the 2013 Grand National on his first ride out at Aintree on 66-1 shot Auroras Encore, has revealed that the ice bath technology has now become a vital part of his regime to support his recovery after training and to help enhance his future performances. This collaboration follows in the footsteps of a new partnership with Leeds Rhinos for the rugby players to gain the benefits of cold wat ..read more

Certikin has been celebrating the long service achievement of Managing Director Neil Stephenson completing 25 years with the company that is promoting a new collection of European-manufactured hot tubs. Neil joins an ever growing list of current Certikin employees who have achieved this impressive quarter of a century milestone. He was presented with a personalised gift by International & Commercial Director Steve Nelson to recognise Certikin’s gratitude for his many years of loyal service to the company. The long service milestone follows Certikin;s launch of five new hot tub options for ..read more

Aquavia Spa is promoting the launch of its enhanced website design that incorporates an interactive shopping assistant to help guide users through the selection process for finding the ideal product that suits their individual requirements. After launching the revamped website, which has been designed to deliver a captivating and accessible experience, the Catalan manufacturer has proclaimed that it is meticulously crafted to reflect the elegance and quality of the hot tub and swim spa products; while providing users with an intuitive and visually stunning platform that features improved produ ..read more

SPATEX organisers have announced record-breaking totals and declared their delight after an increase in attendance numbers across multiple categories for the 28th edition. Celebrating its tenth anniversary at Coventry Building Society Arena, SPATEX delivered in this milestone year by drawing in a record number of visitors, with attendance figures almost 20 per cent up on 2023. Along with a record total of 115 exhibitors, all of the key category numbers were higher than the previous outing. It had the most visitors, with 1,707 unique attendees, which in turn resulted in the highest ever seminar ..read more

Superior Wellness has appointed Alan Kelly to the new role of USA Aftermarket Sales and Services Support. With an impressive career, Alan brings exceptional industry expertise and over 25 years’ knowledge from the spa market to his new role. Before joining Superior Wellness, he was the Senior Technician and Technical Trainer for Artesian Spas in the USA within the Customer Services department for 15 years. Alan commenced his involvement in the spa industry in 1998, as a field technician.  Since then, he has held many different positions within the hot tub industry, including Research and ..read more

ITS Europe has been plunging into promotion of user-friendly digital water testing technology that provides environmentally-friendly capability and has accuracy peace of mind with NSF certification. In the world of hot tubs and pools, ITS Europe believes that achieving and maintaining pristine water quality is both an art and a science. As such, the Salisbury-based company is proclaiming that the Safe Swim Digital Meter sets new benchmarks in water quality testing for hot tubs and pools. One of Safe Swim’s key features is the patented reagent strips, which take water testing to a new level of ..read more

Hot tub and swim spa retailers were bestowed with prestigious trade acclaim for their professional installations and showroom services during the BISHTA Awards ceremony of the 2024 British Pool & Hot Tub Awards. BISHTA and SPATA members joined together for the annual industry Gala Evening at the Coventry Building Society Arena, following the first day of SPATEX 2024. In recognition of Peter Newbery, who was a driving force in the hot tub industry as the owner of Spaform, there was a second presentation of The Peter Newbery Award for UK Innovation as part of the BISHTA Awards ceremony. Last ..read more

SpaFlo has launched ContraSpa as the UK’s first designed and built double-zone contrast water spa product with a special VIP promotion demonstration at SPATEX by hurdling star and TV celebrity Colin Jackson CBE. ContraSpa has been declared as a ‘game changer in the world of wellbeing’ by Colin after being developed by SpaFlo founder and Managing Director Richard Gowland, pictured standing, as a dual-use spa within a single shell that provides convenient hot and cold water therapy capability. A key element of the design is the fact that it is based on the company’s logo and ethos, with a unique ..read more