130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
1w ago
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection ..read more
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129: Helpful Content Update Recovery and More w/Kristine Schachinger
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
1M ago
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are Silly How AI has Changed SEO How Does Google Detect “AI Content”? Deep Dive Into The Helpful Content Update Google’s Search Generative Experience Why Core Web Vitals Is NOT a Ranking Factor Now E.A.T.T. Myths and Why It’s ..read more
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Updates About This Podcast!
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
1M ago
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO ..read more
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128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
7M ago
  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators  The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO And lots more!&nbs ..read more
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127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
1y ago
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…  Topics In This Episode Include: Breaking through the “curse of knowledge” in SEO Understanding the psychology and emotions of sea ..read more
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126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
1y ago
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot listening back to this conversion – we talked about lots including:  Topics In This Episode Include ..read more
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122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
3y ago
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created. She has been a Speaker for Search Summit, Tech SEO Boos ..read more
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121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
3y ago
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SE ..read more
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120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
3y ago
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditiona ..read more
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119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Experts On The Wire (An SEO Podcast!)
by Dan Shure (SEO)
3y ago
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for you! Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me ..read more
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