
The Authority Hacker Podcast
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Authority Hacker was founded by Gael Breton and Mark Webster in 2014 after realizing there was a gap in the internet marketing world between tactics that actually worked and people in the real world trying to learn the skills to create online businesses. Authority Hacker was born of the need for real, actionable advice based on actual, real-time, up-to-date experience that would truly impact..
The Authority Hacker Podcast
1w ago
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Get all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/
In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We’re spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.
From copywriting flops to automation wins, we share the raw results, the surprises, and how we’re rethinking our own AI game plan—plus, where you should be placi ..read more
The Authority Hacker Podcast
3w ago
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In this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers.
We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.
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Hosts: Mark Webster & Gael Breton
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The Authority Hacker Podcast
1M ago
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In this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.
They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.
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Hosts: Mark Webster & Gael Breton
Full show notes:
https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/
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The Authority Hacker Podcast
1M ago
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In this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.
From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years.
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Host: Mark Webster
Guest: Fery Kaszoni
Full show notes:
https://www.authorityhacker.com/podcasts/354-how-fery-kaszoni-grew-an-8m-yr-agency-in-4-years/
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The Authority Hacker Podcast
2M ago
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In this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.
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Hosts: Mark Webster & Gael Breton
Full show notes:
https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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Looking fo ..read more
The Authority Hacker Podcast
3M ago
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In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior.
Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.
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Hosts: Mark Webster & Gael Breton
Full show notes:
https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/
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A special thanks to ..read more
The Authority Hacker Podcast
3M ago
In today's episode, we're diving into what might be the biggest shakeup in SEO this year.
Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.
Perfect timing – as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.
Meanwhile, publishers are mobilizing to monetize AI's use of their content.
In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.
Plus, what this new browser war means for your SEO and b ..read more
The Authority Hacker Podcast
3M ago
In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.
So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.
Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.
Full show notes:
https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-k ..read more
The Authority Hacker Podcast
4M ago
Are you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?
Well, you're not alone.
In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with customized, cost-effective alternatives that you build yourself.
Plus we’ll show you exactly how you can build your own personally-tailored solutions
? with ease
? for a fraction of the price you'd pay otherwise
? with zero coding skills required.
Stay tuned to find out how we've more than doubled our marketing productivity and r ..read more
The Authority Hacker Podcast
4M ago
Check out Bryan’s free resource containing all the tools needed to add $10k coaching clients using other people’s audiences ??
https://ahkr.to/growthtools-free-tool-swipe
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Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.
Our guest, Bryan Harris, built Growth Tools from scratch into an 7-figure business by focusing obsessively on two things: high-ticket coaching and borrowing other people's audiences.
What's fascinating is that Bryan gives away all his tools and tra ..read more