Pismo Beach, CA March XX, 2019 — MACE Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and the producer of the first CBD Expo, announced today CONCENTRATION 2019, a cannabis extraction conference, to be held at Pala Casino Spa & Resort in Pala, CA on May 30-31, 2019. MACE Media Group is excited to announce Frenchy Cannoli, Master Hashishin of Frenchy Cannoli BrandFrenchy Cannoli, Master Hashishin of Frenchy Cannoli Brand, and Dr. John MacKay, Ph. D, Founder of Synergistic Technologies Associates and Chief Technology Officer at NewBr ..read more

Pismo Beach, CA April 30, 2019 — MACE Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and the producer of the first CBD Expo, announced today key partners for CONCENTRATION 2019: A Cannabis Extraction Conference, to be held at Pala Casino Spa & Resort in Pala, CA on May 30-31, 2019. MACE Media Group is excited to announce Headlining Partner, Vitalis Extraction Technology. Renowned for industry-leading support, reliability, and innovation, Vitalis Extraction Technology is a global leader in CO2 extraction solutions. Produced at the ..read more

Pismo Beach, CA April 30, 2019 — MACE Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and the producer of the first CBD Expo, announced today key partners for CONCENTRATION 2019: A Cannabis Extraction Conference, to be held at Pala Casino Spa & Resort in Pala, CA on May 30-31, 2019. MACE Media Group is excited to announce Convectium as the After Party Partner, Sasquash Rosin Press as the Demo Stage Partner, ACS Testing Laboratory as the Swag Bag & Lab Testing Partner, and Apeks Supercritical as the Speaker Room Partner. “We are ..read more

Pismo Beach, CA April 16, 2019 — CBD Expo Tour 2019 produced by MACE Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and publisher of Terpenes and Testing Magazine, today announced Worldwide Manufacturing-Ultra CBD as the Headline Sponsor for CBD Expo NORTHWEST in Seattle, Washington to take place on June 28-29, 2019. CBD Expo NORTHWEST will focus on the themes of Innovations in Technology and Medical Trends with a welcoming twist on Broad and Full Spectrum CBD. These topics appeal largely to the intended audience at NORTHWEST which in ..read more

Pismo Beach, CA January 7 2019 — CBD Expo Tour 2019 produced by Mace Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and publisher of Terpenes and Testing Magazine today announced it will partner with CMW Media as its public relations agency partner. The decision comes as part of Mace Media Group’s overall effort to expand public relations and media relations activities for CBD Expo Tour 2019. CMW Media, a San Diego-based public relations agency specializing in emerging markets, will provide overall strategic communications planning an ..read more

Pismo Beach, CA January 31, 2019 — CBD Expo Tour 2019, produced by MACE Media Group, one of the nation’s largest diversified media and information companies in the cannabis space and publisher of Terpenes and Testing Magazine, announced Celeste Miranda and Adam Dr. Adam Abodeely, MD, MBA, FACS, FASCRS will be the keynote speakers for CBD Expo MIDWEST in Indianapolis, Indiana to take place on March 15-16, 2019. Celeste Miranda is the CEO and Founder of CBD Expo Tour & MACE Media Group. Dr. Abodeely, MD, MBA, FACS, FASCRS is the Chief Executive Officer of Reserve MD. Dr. Abodeely will delive ..read more

The cannabis industry has always been interesting, but now, the CBD niche is shaping up to be even more intriguing. It wasn’t that long ago that MJ Biz was the only expo to attend. Now, there are so many you can literally find something almost every weekend. CBD expo’s seem to be popping up all over as well, which are leading into “alternative” expos becoming more CBD leaning. In the last few days, a few of my team members attended Champs, and this past weekend I attended Natural Products Expo West. Both were promoting to have many CBD vendors, and apparently the upcoming South by Southwest is ..read more

Culture eats strategy for breakfast. It doesn’t matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders focus on the culture their leadership helps create as much as they focus on business strategy. What mistakes should you avoid if you want a culture that achieves the results you want and need in the cannabis space? Below is a list of the ten most common ones, as I’ve seen them. 1. Focusing on resistors. The biggest trap I see cannabis industry leaders make when b ..read more

Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract customers form relationships improve customer engagement All these contribute to building trust between you and your customers which hopefully results in increased sales. Social media skyrockets For a medium that didn’t exist 20 years ago, social ..read more

When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’s extremely difficult and almost impossible to know the in’s and out’s of their strategy. Furthermore, traditional competitor research is challenging to turn into something actionable… even harder in the cannabis industry. Competitor research takes a ton of ..read more