Diadora Is Motivating Italian Athletes To Go the Extra Mile
HYPEBEAST » Footwear
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2h ago
Diadora has helmed Italian sportswear for over 75 years, expanding its horizons across running, football, tennis, and more. The pioneering brand has become a go-to for athletes on and off the field, defining athletic uniforms worldwide while continuing to innovate with state-of-the-art technology that makes your workout faster, smoother, and more impactful. From outfitting World War II veterans in battle to creating the first tinted football boot, Diadora’s history is anything but ordinary. The Italian imprint held an interactive activation in Venice to showcase its boundary-breaking advancem ..read more
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Nike SB Vertebrae Surfaces in a Minimal "Georgetown" Colorway
HYPEBEAST » Footwear
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8h ago
Following the reveal of the Nike SB Vertebrae in "Summit White," "University Red" and "Bison", Nike continues to expand its offering with a new colorway. The model, which was launched earlier this year, now arrives in a "Georgetown" iteration, boasting a suede and mesh make. Under Nike's skate banner, the shoe arrives in lightweight upper featuring perforations for breathability and a rubber cup sole for enhanced comfort featuring a cored-out honeycomb tread for added flexibility. Taking on a grey suede and white mesh combination, the Swoosh is highlighted in "Obsidian" to complement the heel ..read more
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Nike Brings Home The Gold With the Air Max 1 "Olympic"
HYPEBEAST » Footwear
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11h ago
Nike is commemorating the Paris 2024 Olympics with the Air Max 1 "Olympic." The shoe's white mesh base offers breathability for strenuous activities, while suede overlays in navy blue and grey deliver a complementing pop of color. It goes for the gold with the panel swooshes, while hints of red can be found on additional branding details like the tongue tag, insoles and embroidered Nike Air logo — completing the Team USA colors of red, white and blue. The sneaker rests on a white midsole with the visible Air Max unit and a black outsole, while white laces tie the shoe together for a clean fin ..read more
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Unboxing the Air Jordan 4 "Industrial Blue"
HYPEBEAST » Footwear
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15h ago
At the start of the year we asked the question "Will the Air Jordan 4 jump over the Air Jordan 1 in 2024?" After four months, the answer seems to be a resounding yes. Between high-powered collaborations like the forthcoming A Ma Maniére pairs, the introduction of the Air Jordan 4 RM and the return of classic looks like the "Military Blue" colorway, the Air Jordan 4 is set to take the throne in celebration of its 35th anniversary. Focusing on the aforementioned "Military Blue" pair, which Jordan Brand has renamed to "Industrial Blue" (though it's worth noting that the shoe box maintains the or ..read more
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"MX Grey" Graces the adidas AE1 Low
HYPEBEAST » Footwear
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18h ago
Anthony Edwards and the Minnesota Timberwolves are quickly proving that they are ready to make a run this postseason as they've just cemented a 2-0 lead on Devin Booker and the Phoenix Suns. Alongside Edwards' explosive game one performance, he revealed a low-top version of his red-hot debut signature shoe -- the adidas AE1. Appropriately named the adidas AE1 Low, he has worn the new silhouette in both games, though has not shared when it will be releasing to the public. Despite its release period remaining unknown, an early look at adidas' official imagery for the upcoming "MX Grey" colorway ..read more
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Off-White Covers Travis Scott's Jordan Jumpman Jack
HYPEBEAST » Footwear
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19h ago
Travis Scott has quickly cemented himself as one of Jordan Brand's most prominent collaborators, earning the top spot in the two years of Nike sharing its most popular SNKRS launches list thanks to his work on the Air Jordan 1 Low OG. As a result, the Jumpman team has awarded him his own signature shoe -- the Jordan Jumpman Jack. The new silhouette is set to debut in its initial colorways of "University Red" and "Sail and Dark Mocha" later this week, with many more on the way. Adding to the expansive list of upcoming Jordan Jumpman Jacks, a new off-white-covered take on the shoe has been spot ..read more
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First Look at the Air Jordan 1 High OG "Midnight Navy"
HYPEBEAST » Footwear
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19h ago
When it comes to the Air Jordan 1, there's no doubting its importance to Jordan Brand as it continues to star as a focal point in its seasonal lineups. With its 40th anniversary just around the corner, rumored releases like the Air Jordan 1 Hi '85 "Bred" and Air Jordan 1 Low '85 "Royal" have sneakerheads excited for 2025. Though in the meantime there are plenty of launches taking place throughout this year as the Air Jordan 1 High OG is set to appear in new and familiar looks. Adding to the list of upcoming drops, a new "Midnight Navy" has surfaced. Equipped with an all-leather upper, the sne ..read more
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Early Look at the adidas Harden Vol. 8 "After Hours"
HYPEBEAST » Footwear
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20h ago
The Los Angeles Clippers have hosted their first two playoff games against the Dallas Mavericks, with James Harden leading the team in scoring in both games. Wearing the adidas Harden Vol. 8, his latest signature shoe with adidas which was revealed in February, he's taken advantage of his time in the spotlight by revealing new colorways. Harden's latest look to grace the court is a black and white "After Hours" pair that he wore in the team's 3-point loss last night. Equipped with its full-length JETBOOST cushioning system, this version of the Harden Vol. 8 is presented in black with white se ..read more
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Salomon Introduces the Trail-Ready GENESIS Sneaker
HYPEBEAST » Footwear
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1d ago
Salomon has dropped the GENESIS, its latest mountain running shoe that’s as chic as it looks as it’s functional. Built for navigating rocky terrains, the shoe features a weaved Matryx® upper that is both breathable and dirt-resistant. Equipped with a dynamic support chassis, the runner ensures reliability on uneven and slipper grounds thanks to the All-Terrain Contagrip® that’s incorporated on the outsoles. Its hard-wearing durability helps to enhance running performance while boosting the wearer’s confidence in traversing the harsh environments of the great outdoors. With a comfortable fit a ..read more
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Caitlin Clark's Nike Deal Is Reportedly Worth up to $28 Million USD
HYPEBEAST » Footwear
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1d ago
Following initial reports of Caitlin Clark reportedly receiving a signature Nike shoe, new information has come to light surrounding the supposed eight-figure endorsement deal. According to The Wall Street Journal, reporter Rachel Bachman shares new details surrounding the contract. Bachman states that the No. 1 WNBA pick is slated to sign an eight-year deal with Nike, worth up to $28 million USD. Having her own signature shoe was part of the incentive to sign with the Swoosh. She has previously signed with Nike to an NIL deal but due to the end of her college basketball season, her deal has ..read more
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