Until quite recently voice search was seen as little more than a novelty – something we associated with silly sci-fi movies or our quirky digital assistants. Fast forward to 2024, however, and voice search has become science fact. Whether we are asking Siri for the weather forecast or instructing Alexa to play our favourite tunes, voice commands have revolutionised how we interact with technology and broadened the horizons for millions of people who might otherwise not even have tried to interact with the latest digital devices. But what does this mean for businesses and their digital marketin ..read more

Remember the days of waiting on hold for customer support? Thankfully, those seemingly endless minutes spent listening to that cyclical, infuriating elevator music could be relics of the past thanks to chatbots which offer instant, 24-hour assistance. However, a few years ago, when they were first starting to filter into public consciousness, we would not have forgiven you for writing off chatbots entirely. At first, they seemed like little more than glorified automatic fact dispensers with quirky names but in 2024, chatbots, alongside artificial intelligence in general, have officially evolve ..read more

In an era where environmental concerns and ethical considerations are at the forefront of so many consumers’ minds, the call for sustainability and ethics in digital marketing has never been louder but aligning yourself with green concerns is something you must do carefully, as going too far can often be perceived as “greenwashing.” How can you find that perfect balance and weave sustainability and ethical practices into your marketing strategies? And what kind of impact could these practices have on brand perception and customer engagement? Read on and find out! The Imperative for Sustainabil ..read more

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion by the end of 2024. With the rise of platforms like Instagram and TikTok, it’s an increasingly powerful string to the digital marketer’s bow and we’re now seeing influencer marketing campaigns being woven seamlessly into broader marketing campaigns. The nuanced selection of influencers, th ..read more

People like to be in control, and they tend to respond more to content created by other users than by obvious marketing agents. That, in a nutshell, is why user-generated content (UGC) has become so popular in recent years. It’s become something of a cornerstone for brands trying to engender authenticity and trust among their audience and is a strategy that not only amplifies brand visibility but also significantly influences consumer behaviour, engagement, and SEO rankings. With that in mind, today we’ll be offering up everything we can on what we’ve learned about encouraging and managing UGC ..read more

We all like to feel as if we’re being spoken to one-on-one. It makes us feel special and helps cultivate a deeper connection between two parties. In the world of marketing, however, it’s traditionally been difficult to create that personal touch, as, by its very nature, marketing is all about trying to appeal to as many people as possible. This has often meant brands find a middle ground, settling on a “niche” or target audience that shares similar ideas and values. But what if you could tailor your marketing on an individual level without spending any more resources? Artificial intelligence ..read more

While it might have begun life as something of a fringe concern in digital marketing, influencers have more power and hold more sway with the public now than ever before. At the end of 2023, the global influencer marketing market value stood at over £20 billion and it’s only going to expand as platforms like TikTok start to gain more traction with consumers. Influencer marketing blurs the lines between traditional advertising and peer recommendations, finding that perfect middle ground that feels both authoritative and sincere. However, it’s also a style of marketing with its own quirks and it ..read more

Data drives decisions, now more than ever before. Indeed, many have insisted we’re currently living through the “data age” and with AI now officially a part of the equation, data analytics has never been more vital when it comes to refining and perfecting your SEO strategies. It’s a cornerstone of modern SEO, offering unparalleled insights into user behaviour and search patterns. Today, we’ll be telling you how to use your data to better understand users, make the most of their search patterns, and how to use AI to make faster and more rewarding decisions. The Power of Data in SEO Data analyti ..read more

In SEO, the user is everything and how those users experience your digital offerings is something you have a lot more control over than you might think. This is where UX design comes in and, while SEO and UX might have evolved from different disciplines, they have developed something of an (arguably necessary) collaborative synergy in recent years. Optimising for search engines now goes hand-in-hand with optimising the user experience and to underline this and explore not only how SEO and UX design are increasingly interlinked, but how this can be used to your digital marketing advantage, let ..read more

In the ever-dynamic world of digital marketing, SEO remains a cornerstone strategy for driving organic traffic and we can’t see that changing anytime soon, even with the advent of AI and machine learning. Indeed, the way we can now use such technologies to analyse data could take SEO to the next level in the next few years. The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence and with AI now a major part of the equation, there’s a lot to unpack for marketers looking to make the most of their data going forward. Today ..read more