This article How to Master Deposit Pricing with Data-Driven Personalization appeared first on The Financial Brand. Bankers face a Catch-22: Pay more to retain balances and, in doing so, shrink margins and alienate investors — or pay less to maximize margins and risk shrinking your deposit base. This article How to Master Deposit Pricing with Data-Driven Personalization appeared first on The Financial Brand ..read more

This article Decline in Fintech Funding Creates New Opportunities for Banks appeared first on The Financial Brand. Less fintech funding flow gives banks the opportunity to mature their use of existing tech — and forge funding opportunities of their own.  This article Decline in Fintech Funding Creates New Opportunities for Banks appeared first on The Financial Brand ..read more

This article How the Mastercard/Visa Settlement with Retailers Could Remake the Payments Business appeared first on The Financial Brand. Settlement of a lawsuit that began in 2005 will shift the balance of power in how consumers pay merchants. This article How the Mastercard/Visa Settlement with Retailers Could Remake the Payments Business appeared first on The Financial Brand ..read more

This article Can Banks Help Reduce Small Business Racial and Gender Disparities? appeared first on The Financial Brand. Small businesses led by underrepresented demographic groups exhibit slower and less growth than those led by white owners. Banks may be able to help turn the tide with targeted awareness outreach and more lending options. This article Can Banks Help Reduce Small Business Racial and Gender Disparities? appeared first on The Financial Brand ..read more

This article Credit Cards Fuel Big Banks’ Loan Growth Amid ‘Normalization’ appeared first on The Financial Brand. Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic. This article Credit Cards Fuel Big Banks’ Loan Growth Amid ‘Normalization’ appeared first on The Financial Brand ..read more

This article Banks Have This Major Edge Over Credit Unions. Can They Catch Up? appeared first on The Financial Brand. With the lines blurring between the benefits of credit unions vs. banks, how can credit unions become more digitally competitive? This article Banks Have This Major Edge Over Credit Unions. Can They Catch Up? appeared first on The Financial Brand ..read more

This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand. A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights. This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand ..read more

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend. This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand ..read more

This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand. The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance. This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand ..read more

This article Fintechs’ Cool Factor vs. Banks’ Staying Power: Which Will Prevail Long-term? appeared first on The Financial Brand. Sleek fintech apps attract new customers, but traditional banks offer stability, guidance, and comprehensive financial services. Who will win the battle for long-term consumer loyalty? This article Fintechs’ Cool Factor vs. Banks’ Staying Power: Which Will Prevail Long-term? appeared first on The Financial Brand ..read more