In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public... Read more » The post From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini appeared first on Bootstrap Creative ..read more

Below is a macro you can use in your HubSpot CMS development projects to convert a text align field into flexbox justify content values. Sometimes text alignment and it’s icons are easier for content editors to understand. So when building functionality you may need to convert it into flexbox values like I have done here.... Read more » The post HubSpot Module Code Snippet: Convert Text Align to Flex Justify Content HubL Macro appeared first on Bootstrap Creative ..read more

1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text... Read more » The post Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter appeared first on Bootstrap Creative ..read more

1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to... Read more » The post Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter appeared first on Bootstrap Creative ..read more

1. How to create YouTube ads in Google Ads I recently wanted to experiment with creating an ad for one of my YouTube videos which was generating a few leads but sporadicly. So, I wanted to see if I could increase the views/leads with a discovery feed ad. I wrote down my YouTube Ads setup notes in case you want to try it. Also, I came across this tool to help generate short-form videos from long-form using AI. 2. How to track clicks inside HubSpot without a CTA Did you know you could track custom behaviors inside HubSpot, similar to how you would in Google Analytics? I just le ..read more

1. HubSpot CMS is Now… Content Hub HubSpot announced that HubSpot CMS is now expanding and being renamed Content Hub. In addition to their own CMS tools, they are adding more AI tools to make it easy to generate content. A key part I see is the distribution of this generated content. You can post it on social channels, WordPress, and podcast platforms. I have a lot of questions myself, but I recommend you register for this Content Hub informational webinar at the end of the month.   2. How to Prevent Errors from Important HubSpot Workflows HubSpot recently launched two new updates that I ..read more

I have a youtube channel where I share HubSpot development and digital marketing tutorials. I had a few videos that were doing pretty well but since my channel isn’t very large were not getting a whole lot of views. So I decided to run an experiment running YouTube discovery ads. I have run Google search ads before but I soon realized YouTube ads are very different. This article is a collection of my notes and steps to follow when creating a new campaign. Understanding YouTube Discovery Ads Before diving into the setup process, let’s grasp what YouTube Discovery Ads are. Discovery Ads are a t ..read more

If you are looking for a way to migrate and export your HubSpot blog to WordPress there isn’t a one click option, unfortunately. However, by following the steps below you can create a CSV file of the data to import into your WordPress site. Transitioning from one platform to another can be daunting, especially when it involves migrating years’ worth of content, ensuring SEO continuity, and preserving your hard-earned audience engagement. But fear not! In this comprehensive guide, we’ll walk you through the intricacies of migrating your blog from HubSpot to WordPress seamlessly. How to Export H ..read more

1. Google SEO Updates Google officially released INP for their core web vitals report in Google Search Console. Optimizing INP (interaction to next paint) should be prioritized by not being obsessed over it because it does not guarantee improvement in rankings. However, it does improve your customers’ user experience when viewing your website because nobody likes a slow-loading site. I also came across these two great resources to make it easier to understand the Helpful Content Core Update and how to improve your search traffic. My key takeaw ..read more

HubSpot has a nice feature called content staging which prevents search engines form crawling and indexing the content. But if you are using HubSport CMS starter you won’t have access to this tool. So a work around is to add the following code to the HEAD of your base layout HTML file. This adds the meta no-index tag and also adds an ugly alert to the bottom of the page to remind you the tag exists. As you work you can ignore the tag but when you are ready to publish you will remember to remove that tag so Google will be free to crawl and index your site. <!-- Development Mode --> < ..read more