In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities. ----------------------------------------------------------------- Want to make 2024 your year for intentional growth? Jo ..read more

In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one's full potential. Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpose and passion. Bill and Jason also discuss the difficulty many people have in answering "What do you want?" when thinking about their life vision. They agree it's a question we don't ask ourselves frequently enough.  This episode will give y ..read more

In this episode, Bill dives into the two dimensions of achievement - the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal. Learn how master planning, asset thinking, and belief work can unlock your potential from the inside out. Discover new ways to leverage your existing strengths and shift your mindset to abundance. If you feel stuck at your current level of achievement, join Bill as he provides a roadmap to reach your full potential ..read more

In this episode, Bill interviews author Kris Kelso about his book "Overcoming the Imposter" and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck.  Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build genuine confidence. He explains how impostor syndrome often affects ambitious high achievers and entrepreneurs.  If you struggle with feeling like a fraud or worry about being exposed, this insightful interview will provide tips to shift ..read more

In part 2 of our "First Principles of Sales" series,  Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities. Bill also delves into the fear of others' opinions and the power of believing in your own message. He'll give you some ways to disregard external judgments and focus on your unique purpose and vision. Lastly, Bill explores the concept of creating wealth by effectively leveragi ..read more

Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success.  He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principles will provide clarity and direction on your journey to business growth.  Stay tuned for part two, where Bill reveals the other principles and gives you actionable strategies to apply these principles to your life and business.  Ha ..read more

In this episode, we explore the vital role of instincts in sales. Bill shares insights from a recent client's challenge and offers valuable advice on how to align and enhance your instincts. You'll discover why instincts are crucial for interpreting what others truly mean and how they impact your sales decisions. Bill will also give you some ways to improve your instincts through mindfulness practices that create moments of calmness, leading to enhanced clarity and confidence. If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://billcaskey ..read more

In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients. He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values. Bill concludes by exploring the impact of self-limiting beliefs and how they can affect our sense of personal value. Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at bcaskey@caskeytraining.com. If you'd like to learn more about how Bill c ..read more

In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being. By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspirations. This episode offers valuable insights and a practical assignment to kickstart your transformative journey. Tune in to learn how redefining success from within can lead to a more fulfilling and rewarding life. If you'd like to learn more a ..read more

In this episode, Bill takes you on a journey into the world of podcasting and its untapped potential for scaling leads. Say goodbye to traditional methods and hello to a direct avenue to your market. He breaks down the three podcast formats—solo, co-hosted, and guest—and guides you on equipment, recording, and editing. Discover how to create compelling content that addresses your audience's needs. He also gives you a 90-day challenge, offering a roadmap to attract inbound calls, form connections, and elevate your sales strategy. If lead generation is on your mind, tune in and transform your ..read more