In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and instead embrace a more rewarding, "humane" approach. Whether you're new to sales or a seasoned profess ..read more

In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things down into smaller, more manageable steps. Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or "ask." Listeners will get practical tips on improving their own cold outreach, as well as an inside look ..read more

We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action. Be sure to join Bill LIVE eve ..read more

In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensive roadmap for achieving sustainable growth and financial success. Whether you're just starting out or seeking to take your income to new heights, this episode offers invaluable insights to help you plot your course and unlock your highest potentia ..read more

In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers. If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana's pro tips to make yours a s ..read more

In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate. Tune in to gain actionable strategies to get more out of your sales meetings. ----------------------------------------------------------------- Our Million Dollar Seller Program is now open for e ..read more

In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in guides that continue working for you even when you're not actively selling. Tune in to hear Bill's thoughts on personal branding, email marketing, and maximizing your time by leveraging assets you already have ..read more

In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach to avoid commoditization. Matt stresses thinking differently about prospects and goals, while Bill emphasizes the value of coaching and mentoring. Tune in for practical advice to transform your sales approach and grow your business in the new year ..read more

In this week's episode, Bill cautions us against falling into the common trap of looking for a "savior" to solve all our problems - whether it's a new superstar hire, a dream client, or a new product we think will be a silver bullet. He shares stories of sales leaders who brought on a supposed "rockstar" rep only to be disappointed later. Bill explains why external solutions rarely solve internal problems. The key is to focus on changing our inner narrative and sense of abundance rather than chasing the next "big thing" that will supposedly transform our business. Tune in for a thoughtful pe ..read more

In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.  Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.  Tune in to learn how shaping your strategic narrative can ..read more