In today’s episode, we turn the tables and I am interviewed about how I build my business by my very first client, Ilo Orleans, director and producer of films for the likes of Google, Microsoft and other names worth dropping! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

If personal “baggage” is getting in the way of your business growth, you’ll appreciate my conversation with Sarah Durham, a serial entrepreneur and executive coach. We focused on self imposed obstacles and how to remove them. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt ..read more

If your palms sweat when someone asks, “What do you charge?” this episode is for you. I talked again with writer and coach, Austin L. Church, who has some very interesting ideas about the limiting beliefs we hold about money and how it affects the pricing of your freelance services. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.  ..read more

If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn’t) working and what to do to make sure it does. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market – listening to Ilo, that is – that I found myself on the path that has become Marketing Mentor. For the next installment in the “Where are they now” series, I bring you my first client, Ilo Orleans. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.     ..read more

In this new Q&A style episode, you’ll learn what to do (and say) when a prospect “rejects” you, how to stay motivated to do your marketing, whether you can have more than one LinkedIn profile and more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

Total tactics In today’s episode. I answer common questions from the SMP+ Outreach Club including “how do I know if a prospect is right for me?” and “how should I reach out to them if they are?” And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

Content marketing is one of the most effective marketing tools for creative professionals – when you use it consistently. And a marketing newsletter is the most effective content marketing you can do. So today’s episode is all about newsletters and its effect, “newsletter magic.” And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more

If the mere mention of another meeting makes you shiver, this one is for you. In today’s solo episode, I’m sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor ..read more