Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2,273 FOLLOWERS
Build a Big Podcast is the marketing podcast for podcasters – how to grow your podcast audience, boost listener engagement, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast: Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
3d ago
Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast.
Key Themes
Importance of podcasting beyond audio.
Embracing diverse voices through podcasting.
The concept of "1000 True Fans" explained (and how it works for podcasters)
Monetization strategies beyond direct podcast earnings.
Utilizing voice-changing technology in podcasting.
Avoiding audio issues in podcast production.
Utilizing classified ads for podcast growth.
Topics covered in t ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
5d ago
In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building.
Key Themes
Affordable podcasting equipment options
Ensuring podcaster well-being
Engaging audience interaction techniques
Importance of editing for focus
Dealing with social media algorithms
Building true fan connectivity
Diversity in podcasting guests
Topics covered in this episode:
Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for a ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2w ago
Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ...
In this episode ...
Real-time voice processing technology
Voice options with Supertone Shift
The importance of anonymity for certain guests
Potential for fiction podcasts and audiobooks
Advancements in digital recording convenience
Focusrite Vocaster One Studio
Links ...
Supertone Shift
Focusrite Vocaster One Studio
More ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2w ago
Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.
Key Themes
Audience growth through buying ads
Social media clips for engagement
Podcast advertising revenue projections
Authentic ads in podcasting
Podcast growth and monetization strategies
Podcast cover art importance
Networking in podcast communities
Topics covered in this episode:
Buying ads to grow a podcast audience and selecting the right online advertising options.
Tips f ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact.
Key Themes
Audience Growth: Strategies for attracting more podcast listeners.
Reviews: Understanding the impact of both positive and negative reviews.
Ease in Podcasting: Tips for making podcasting more manageable and stress-free.
Starting Out: Embracing existing skills and experience when launching a podcast.
Automated Tools: Using AI and automation ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast.
Key Themes
Audience Connection: Understanding and connecting with your listeners.
Effective Marketing: Strategies for growing your audience and making money with your podcast.
Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts.
Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances.
Key Themes
Audience Connection: Making people feel you
Branding: Importance of podcast names
Marketing: Alternatives for voice over recordings
Impactful Content: Effectively managing time zones
Collaboration: Benefits of cohosting a podcast
Tools and Resources: resources to help you build a better, more successful podcast
Monetization: Big Po ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
1M ago
Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast.
Key Themes
Podcasting Impact: Creating a podcast that attracts and helps people.
Quality Content: The importance of content in a world of unlimited choices.
Engagement vs. Perfection: Balancing care and effort with micromanagement.
Reviews Matter: Understanding the impact of reviews and strategies to increase them.
Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost.
Crime Podc ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2M ago
In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.
Key Themes
Podcast Security: There is no security in podcasting.
Pitching Sponsors: A guide to approaching sponsors for your podcast.
Free Music: Accessing royalty-free music for social media content.
Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
Consistent Publishing: The importance of cons ..read more
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
2M ago
In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.
Topics covered in this episode:
The importance of creating a message that people care about
Attracting an audience through podcasting
Sending questions to guests before interviews and the pros and cons of doing so
Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover
Key strategies for growing and promoting a podcast ..read more