Inbound PR - What is inbound PR? How can we measure the effectiveness of PR? How can pr actually drive inbound leads into a business?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the Inbound PR. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice ca ..read more
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Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the challenger brand. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, vo ..read more
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Marcomms - What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Marcomms. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls an ..read more
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Localistion - How can businesses localise? What's the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Localisation. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video call ..read more
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FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at FOMO. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co ..read more
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Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Automation. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls ..read more
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Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Meme Marketing. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video ca ..read more
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Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “customer journey" I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsi ..read more
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Marketing Buzzword to Marketing Authority. An apology. An update on taking the podcast to another level!
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello and welcome back to another episode the Marketing Buzzword Podcast. In this episode I talk to you about the release of my new book. I apologise for missing an episode and I share with you an update on what's to come ..read more
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The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords?
The Marketing Buzzword Podcast & Project
by Ben M Roberts
5y ago
Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today we are going to break down the psychology of buzzwords, and begin to work out why we use them, and how they can spread so far and so fast. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now powe ..read more
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