Have you ever considered how your book can do more than just share knowledge—it can reflect the very essence of your business? In a marketplace where authenticity matters more than ever, writing a book that reflects your core business values isn’t just a smart branding move—it’s essential. When your book reflects core business values, it […] The post How Your Book Reflects Core Business Values to Attract Ideal Clients appeared first on SWATT Books ..read more

How often do you find yourself wishing for a way to stand out in a crowded marketplace and build deeper trust with potential clients? If you’ve written a book, you already have a powerful tool at your disposal. However, many authors overlook one of the most effective uses for their book: integrating it into their […] The post How to Use Your Book as a Sales Tool to Drive Business Growth appeared first on SWATT Books ..read more

Congratulations! You’ve written and published a professional-quality book. But this is just the beginning. Being a successful author is a marathon, not a sprint. The real journey begins now. In today’s noisy world, where we’re constantly bombarded with messages, standing out requires a robust, long-term book marketing strategy to remind your ideal reader that your […] The post Life After Publishing: The Book Marketing Marathon Begins appeared first on SWATT Books ..read more

Over the past twelve years, I’ve had the pleasure of helping over 175 authors publish more than 220 titles. This experience has provided me with valuable insights into what makes a business book successful—not just in bestseller rankings but in significantly impacting the author’s business. From these insights, I’ve identified five key principles that underpin […] The post The Five Principles of Successful Business Publishing appeared first on SWATT Books ..read more

Publishing your book can be a daunting and overwhelming task, especially if you’re new to the process. With so many options available and conflicting advice from various sources, it’s crucial to understand the different routes you can take. In this guide to publishing options, we will explore the three main routes to market: Traditional Publishing, […] The post Choosing the Right Path: A Guide to Publishing Options appeared first on SWATT Books ..read more

Many first-time authors mistakenly believe they need to wait until their book is published to start seeing its impact. This is not the case. There are numerous options for how to leverage your book before its published, allowing it to start making an impact and even generating a financial return. Here, we’ll explore various strategies […] The post How to Leverage Your Book Before It’s Published appeared first on SWATT Books ..read more

Struggling with mastering the writing process? Discover essential steps and tips for writing a better business book. The post The Ultimate Guide to Getting Words on the Page: Mastering the Writing Process appeared first on SWATT Books ..read more

Writing a book can seem like a daunting task, but with a solid plan in place, the process becomes significantly more manageable and enjoyable. Just like in business, having a detailed book plan provides clarity, direction, and a way to measure progress. This guide will take you through the essential steps of book planning, helping […] The post Book Planning – A Roadmap to Writing Success appeared first on SWATT Books ..read more

The brain is an incredible piece of machinery, capable of complex problem-solving and managing multiple processes simultaneously. It’s responsible for both rational reasoning and creative ingenuity, making it a powerhouse for any writer. However, it can also be our own worst enemy, conjuring up feelings of fear, doubt, and insecurity that can derail a book […] The post Mastering the Mindset for Successful Writing and Publishing appeared first on SWATT Books ..read more

Books hold a unique power to influence the human psyche, and for business owners, this power can be harnessed to elevate their profiles and position themselves as experts in their industries. In this blog post, we’ll explore the five core benefits of business publishing: Passive Income, Credibility & Profile, Attracting New Clients, Speaking Engagements & […] The post Unlocking the 5 Benefits of Business Publishing appeared first on SWATT Books ..read more