Why You Need Competitive Analysis
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Have you been trying to create a successful business in the shortest time possible? A competitive analysis is one of the best places to start. While some businesses may already realise it’s importance, others are yet to understand the benefits of competitive analysis. This piece is for the latter. Competitive analysis involves studying various businesses or groups in your industry. It requires a comparison between your company and another to identify gaps and ideas to improve your company rankings. All in all, the online examination has distinct uniqueness; you can either compete by evaluating ..read more
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SEO Link Building Tips
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
If you think link building is the same today as it was a decade ago – you’re mistaken. While some principles remain the same, a lot has changed. Thankfully, you’re in the right place to find out what really works in 2020. In this article, we’re going to look at some of the best and most relevant link building tips for boosting your site’s rankings – so you can make your business a success. Why quality now beats quantity Link Building   If you’re like most traditional online marketers, you probably think that more is always better when it comes to link building. Make ..read more
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Blogging for SEO: Content that ranks
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
A great relationship with Google helps your business to attract readers and stay ahead of competitors. A blog that ranks high on SERPs has a lot of organic traffic. In fact, 95% of all internet users click results from the first page only. This means that if your blog appears on the second page, you are missing most of your target market. Ideally, the first page is where you want to be but be wary getting there may not be the easiest. If you’re ready for a journey then keep reading! The days of writing generic and low-quality content are over as Google is getting smarter, day in day out. It is ..read more
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5 SEO Trends to Rank in 2020
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Like all things tech, the world of search engine optimisation (SEO) is never static. The industry is constantly transforming in line with changing market dynamics. This includes search engine algorithm adjustments, new types of consumer devices, emerging web design techniques and new data security and privacy regulations. SEO tactics that worked 5 years ago may be ineffective today. For example, spammy backlinks and keyword stuffing may have been acceptable a decade ago but such methods are heavily penalised today (read more on anchor text best practices). At the forefront of SEO is search en ..read more
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On-page SEO tips for 2020
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
On-page Search Engine Optimisation is the process of manipulating web pages to improve their rank in search engines. The ultimate goal of on-page SEO is to increase traffic to your website.  In 2020, will be required to do more than a strategic placement of keywords to appear in top searches. Google search and indexing algorithms are becoming more intelligent. Hence, they understand semantically-related words and synonyms.   Figure out what searchers want   You cannot optimise your site if you do not know what searchers want. Small to medium-sized businesses should figure out the results searc ..read more
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Guest Posting: Why even bother?
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Guest posting has always had some negative press but as a form of link building it has undeniable effects. It’s one of the current tactics top bloggers use for the rapid growth of their business. However not every blogger uses this top strategy, have you ever asked yourself why?  They do not understand the concept including how it works; hence they do not see the need to know how guest blogging is powerful and how it is misused by many to stay safe from some of the blunders that makes them think it is not useful. It is the generating of professional or well-researched data, not for own site r ..read more
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Five Ways to Use Social Media for Healthcare Marketing
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Whether we like it or not, social media has made a big impact on our everyday lives. No longer do we just use social media to talk to friends, we use it for everything, including healthcare. With so many of the population on social media – it is no wonder many healthcare organisations have taken advantage of this and now use social media for healthcare marketing. Using social media can be very effective when done right. Here are just five ways to begin your healthcare marketing campaign on social media.   Appeal to Your Community Through Viral Marketing Viral marketing refers to campaigns that ..read more
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Dofollow vs Nofollow Links: An Ultimate Guide
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
When it comes to Search Engine Optimisation, words such as dofollow and nofollow are re-occuring. These words can be quite confusing to people who aren’t familiar with HTML or SEO jargon. Nofollow is an HTML attribute for the anchor tag while we use the anchor tag to embed hyperlinks in the HTML code. To understand nofollow and dofollow, you have to understand the basic operations of search engines. Search engines such as Bing and Google have search algorithms that scan web pages in websites on the internet. The search algorithms are referred to as bots, spiders, or crawlers, and the act of sc ..read more
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Conducting an Effective Consumer Research
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Consumer research is important for any marketing team. Getting to know your customer is one of the most crucial tasks that you have. You need to know what makes them tick. Where they come from. And what is going to make them buy something from you. The popularity of social media and other marketing tools has changed the way we conduct consumer research. This article offers tips to help small businesses better engage with their customers.   Using KYC for consumer research Know Your Consumer (KYC), is the process of verifying the identity of your consumers. It’s used before or after the buying p ..read more
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Email: Essential elements
The Marketing Know-How Blog
by Ibrahim O Kareem
4y ago
Email marketing is a form of direct marketing that makes use of electronic mail as a means of reaching an audience via commercial messages. This form of marketing has become quite popular for companies as part of their marketing campaign. The emails are aimed at acquiring new customers, strengthening the relationship with the already existing customers to enhance customer loyalty, and generally increasing sales.   Advantages of email VS traditional mail   It’s an effective means of marketing since most people check their mail regularly The exact return on investment can be tracked easily. Whe ..read more
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