Healthcare Decision-Making: Content Types for Each Stage of the Process
Perficient » Digital Healthcare
by Michael Adkins
5d ago
In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which describes key stages of healthcare decision-making and is an often-used method for modeling behavioral changes. It’s important for healthcare organizations (HCOs) to influence those decisions among consumers in their service areas. One way to do that ..read more
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Brand Archetypes in Healthcare: Finding Your Organization’s Personality
Perficient » Digital Healthcare
by Michael Adkins
1w ago
When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s important to understand who your organization is and who it aspires to be. Brand archetypes are a way to help you do that. Researchers have delved deep into brand identification and experiences to figure out the personality traits consumers ..read more
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Capacity-Based Vendor Consolidation: A Transition Success Story – Equipping People and Processes
Perficient » Digital Healthcare
by Spencer Grady-Pawl
2w ago
Health insurers play a unique and crucial role in ensuring that people have access to affordable, high-quality care. As the stewards of sensitive data and the day-to-day face of healthcare interactions for many of their members, it is imperative that they remain adaptive and forward looking, constantly evolving to meet new requirements, expectations, and demands. Insurers must consider a number of issues when selecting a partner to assist with this digital transformation—which is crucial for maintaining operational efficiency, regulatory compliance, and customer satisfaction. Insurers require ..read more
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Health Insurer Trends to Watch at AHIP 2024
Perficient » Digital Healthcare
by Spencer Grady-Pawl
2w ago
Health insurers from every corner of the country are set to assemble in Las Vegas for the 2024 AHIP conference—and here at Perficient, we’re excited to have two of our colleagues attending as well. At AHIP 2024, thought leaders will address some of the industry’s most pressing questions, and the conference will feature educational sessions, Q&As, and networking opportunities. Our healthcare experts Marybeth Wrabel, senior solutions architect, and Mike Porter, principal, will be right there in the thick of it all, taking the pulse of the health insurance landscape and connecting with other ..read more
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Enhancing Referral Management with Salesforce Health Cloud
Perficient » Digital Healthcare
by Kristen Quick
3w ago
Referrals are an essential source of driving patient acquisition and volumes for a health system. Understanding the value of the referral process, Salesforce Health Cloud has continued to evolve its offerings for referral management – creating a single source of truth for all internal provider data.   For organizations leveraging Health Cloud to track patient data, the referral management process can go even further. Perficient has helped clients create intuitive, full funnel referral management solutions stitching together provider, referral, electronic medical record (EMR), and fi ..read more
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Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?
Perficient » Digital Healthcare
by Craig Bruce
1M ago
The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef up its AI offerings, the HLS industry using Health Cloud will reap the benefits of new and improved generative AI features that make a substantial difference in your day-to-day operations. AI and other critical improvements in the Summer ’24 rel ..read more
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Spring 2024 Salesforce Release Brings Important Changes for Healthcare
Perficient » Digital Healthcare
by Kristen Quick
1M ago
As of mid-February 2024, the Spring ‘24 release was generally available across all instances of Health Cloud bringing with it a host of improvements and added functionality for healthcare organizations. The new features and enhancements offer opportunities for efficiency, security, and insights. Home Health Advanced visit scheduling enables healthcare organizations to proactively manage care delivery, optimizing resource allocation and enhancing patient outcomes. Integrated Care Management Care Plans have an improved capture mechanism to update problems, goals, and interventions from multiple ..read more
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[Podcast] What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis
Perficient » Digital Healthcare
by Tracy Mueller
1M ago
As healthcare continues to evolve, it finds unexpected inspiration in other industries. In our latest podcast, James Hannis of Cardinal Health reveals how a retail perspective can revolutionize patient care in the digital age. James has a rich background in retail and discusses how this experience is invaluable in his current role. He highlights the importance of speed – a cornerstone of retail – and how it can elevate the patient experience in healthcare. From navigating complex persona-based marketing to ensuring rapid service delivery, James unpacks the potential of a retail mindset t ..read more
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Leveraging Data Cloud for Medical Devices
Perficient » Digital Healthcare
by Chelsea Monda
2M ago
From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and effective utilization of data, hindering effects to deliver personalized experiences and deriving actionable insights. Enterprises are turning to Salesforce Data Cloud to connect, unify and a ..read more
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Perficient Included in IDC Market Glance: Payer, 2Q24
Perficient » Digital Healthcare
by Spencer Grady-Pawl
2M ago
Health insurers today are facing a rapidly evolving landscape of complex expectations and requirements. Whether it’s responding to government mandates regarding interoperability and data privacy or customer demand for a seamless digital experience, constant evolution is key to staying at the forefront of industry standards. Your future success will be determined by the investments you make now in your capabilities and technology. IDC Market Glance: Payer, 2Q24 Perficient is excited to be included in the IDC Market Glance: Payer, 2Q24 (doc #US51961724, April 2024) report. According to IDC, thi ..read more
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