With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are no longer swayed by the hard sell—they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that not only reaches your target audience but also resonates and delivers measurable results? Below, we’ll explore three key strategies to maximize your content’s impact in the B2B space. The post 3 Strategies to Maximize ROI With B2B C ..read more

CULT Food Science, a disruptive food technology platform pioneering the commercialization of lab grown meat and cellular agriculture to reshape the global food industry, has announced that Kevin Ryan will be joining its subsidiary, Further Foods Inc., as the head of sales and marketing for its innovative pet food brand, Noochies! In his new role, Ryan […] The post CULT Food Science Subsidiary Further Foods Welcomes New Head of Sales and Marketing first appeared on Pet Age ..read more

Hill’s Pet Nutrition, a leading partner in animal welfare, has hit a new milestone: 15 million pet adoptions supported in North America since launching the Hill’s Food, Shelter & Love Program in 2002. “This milestone is only made possible by our partnership with dedicated animal welfare and veterinary professionals and the millions of pet parents who foster and […] The post Hill’s Pet Nutrition Celebrates 15M Pet Adoptions, Teams with Hannah Shaw to Support Shelters first appeared on Pet Age ..read more

Hagen Group, an industry leader in pet products, is celebrating the 25th anniversary of its Catit brand, known globally for its cat care products. For the past quarter of a century, Catit has been at the forefront of innovation in the pet wellness industry, consistently offering products that enhance the well-being of cats around the world. Being a […] The post Hagen Group’s Catit Brand Celebrates 25 Years of Innovation, Cat Care Products first appeared on Pet Age ..read more

Knead Cats has officially launched in the United States, introducing the world’s first therapeutic cat bed to provide functional comfort for cats and offer a solution to the common, overlooked problem of feline arthritis. Knead’s Therapeutic Cat Bed uses proprietary nano-heating technology, orthopedic memory foam and heat-activated herbal pads to give much-needed relief and comfort. […] The post Knead Introduces World’s First Therapeutic Cat Bed to US Pet Market first appeared on Pet Age ..read more

The American Pet Products Association (APPA) has released the 2024 Fish and Reptile Report: Strategic Insights from the National Pet Owners Survey, its third pet owner insights report this year. The report by the leading trade association for the pet industry features the latest research and insights on freshwater fish, saltwater fish and reptile owners. APPA’s 2024 […] The post The American Pet Products Association Releases 2024 Fish and Reptile Owner Insight Report first appeared on Pet Age ..read more

The Bird Enjoyment & Advantage Koalition (BEAK) and its consumer-facing campaign, MyBird, are pleased to announce the three winners of the annual “My Beautiful Pet Bird” contest. Held over the summer, this contest invited bird owners across the U.S. to submit original photos or short videos showcasing their pets’ unique beauty. After the general public […] The post Bird Enjoyment & Advantage Koalition Announces ‘My Beautiful Pet Bird’ Contest Winners first appeared on Pet Age ..read more

Uproot Clean, a leading innovator in solution-based products for pet hair removal, has announced its launch in Mud Bay, a premier pet specialty retailer known for providing high-quality pet products and exceptional customer service. Beginning in late November, Uproot Clean’s signature products, including the best selling Uproot Cleaner Pro, will be available in all 64 […] The post Uproot Clean Enters US Pet Retail Market by Launching in Mud Bay Stores This Fall first appeared on Pet Age ..read more

The North American Veterinary Community (NAVC) has announced the Veterinary Industry Giving Tree (VIGT) as a 2024 NAVC Gives award recipient for its work in uplifting veterinary professionals experiencing financial distress. The NAVC Gives award includes a $10,000 contribution in support of VIGT’s far-reaching contributions. “Everyone knows the feeling of leaning on a veterinary professional for strength, reassurance or even […] The post The Veterinary Industry Giving Tree Named $10K Award Recipient from NAVC Gives first appeared on Pet Age ..read more

Carnivore Meat Company, a leading manufacturer of premium-quality raw frozen and freeze-dried pet food and treats, has introduced Michael Wood as its new chief operating officer. Wood, a pet industry veteran, joins the pet food manufacturer with over 30 years of experience in the consumable industry, having most recently served as senior vice president of […] The post Carnivore Meat Company Introduces Michael Wood as Chief Operating Officer first appeared on Pet Age ..read more