Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic. So, we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read about what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridle ..read more

James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works with Marketers, Agencies, and Media owners to help them plan a path to net zero by reducing and eliminating carbon emissions related to content creation and media activities and, in the process, become a force for good. In business today, there are a range of ethical and moral challenges. One that has particularly caught the advertising industry’s attention is its role in the developing climate crisis. An industry that drives growth could also be seen to d ..read more

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. However, in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience from beginning to end, with the results of your work known almost immediately. Matt believes ..read more

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But those needs have exponentially increased in the age of technology and digital communications. Suddenly, marketers required a village of agencies to meet all their needs. Then, the bespok ..read more

Jemma Downey is the Group Head of Commercial Excellence at Asahi Beverages. Before that, she developed a wide-ranging career spanning agencies, marketing, and commercial roles in numerous international markets.  Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial context; and (in a first for Managing Marketing) Jemma’s stint working in the Bermuda ..read more

Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are often not specifically experienced in media agencies, which can lead to a weak negotiating position with agencies. Generally, challenges in media agency contracts are common to all. To fully understand the nuances of media agency operation, such that a suitable contractual template can be established. To fully understand the level of agency tra ..read more

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the broader organisation, and their existing agencies? Tom and Mick share their role ..read more

Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to address in this project included: Establishing a consistent operating practice Agency governance Understanding strengths and challenges of current relationships across stakeholders Ensuring that the inherent value opportunity of a ‘one agency’ model can be fully realised Understanding the quality of, and where necessary, finding improvement opportunities in agency outputs Full understanding of remuneration, resourcing and contract structure ..read more

Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business growth. Chris is uniquely placed to share his views on B2B marketing. He has worked in advertising agencies and successfully led marketing in several B2B businesses, and he has now founded and created his own ma ..read more

Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, which necessitated rapid evolution of media planning and buying. TrinityP3 Solution TrinityP3 drove a pitch project bespoke to the needs of our client. Over and above the norms of process and due diligence, we worked specifically to develop; Briefing materials and assessment framework throughout the process are designed to enhance our ability to see the right agen ..read more