Good customer service is arguably the most important factor that makes your brand stand out, especially in a crowded marketplace. It also ensures you retain loyal customers while attracting new business through word of mouth. However, navigating good customer service has become a lot trickier than it used to be. Gone are the days when customer satisfaction simply meant being polite. In today’s world of ecommerce, customer expectations are rising with the increasing number of new online options. Technological advancements, like social media platforms, mean that word of mouth travels through mul ..read more

Build a Reliable Brand Consistency is key when it comes to branding. Your logos, lettering, and artwork should be uniform across all platforms. Colour psychology can also play a significant role in digital marketing campaigns. For example, blue often evokes feelings of trust and reliability, making it a popular choice for financial institutions. Example: Apple consistently uses minimalist design and a specific shade of grey across all platforms. Software: Canva can help you create consistent branding materials. Consistency is key when it comes to branding. Your logos, lettering, and artwork ..read more

A/B Testing A method of comparing two versions of a webpage to see which one performs better in terms of conversions. AOV (Average Order Value) The average value of each order placed with a business. API (Application Programming Interface) A set of rules and protocols for building and interacting with software applications. Abandoned Cart Recovery The process of re-engaging customers who have left items in their shopping cart but haven’t completed the purchase. Accessibility Designing a website to be usable by people with disabilities. Address Verification Service (AVS) A service that verifies ..read more

Schema markup is a powerful tool for ecommerce websites. It helps search engines understand the content on your pages, which can lead to richer search results and potentially higher click-through rates. Ecommerce Schema Markup Benefits Enhanced Search Visibility Ecommerce schema markup helps search engines better understand the content on your site. This can result in rich snippets, which are more detailed search results that can include elements like product ratings, prices, and availability. These enhanced listings make your products more attractive in search results. Improved Click-Throu ..read more

BigCommerce and Shopify are two of the leading e-commerce solutions on the market. One is geared toward mid- to big-size installs, while the other is more beginner-friendly and can be handled by literally anyone who wants to build an e-commerce store all on their own. So … which is better, BigCommerce or Shopify? Which offers more features? Which is more cost-effective? Which is easier to use?  BigCommerce vs Shopify Comparison Table PRICE (MONTHLY) $9 $29 $79 $179 $29.95 $79.95 $199.95 UNLIMITED PRODUCT ATTRIBUTES N Y MOBILE OPTIMIZED Y mostly MARKETING TOOLS Y Y EA ..read more

What is a Returns or Refund Policy? A returns policy is a statement which stipulates under which circumstances a retailer is willing to accept previously purchased products returned by the customer and under which conditions a refund or exchange will be issued. Whilst someone online businesses just want to bury their heads in the sand (and their returns policy with it) and don’t want to deal with the cost and logistics of returns and others make it a rather difficult and lengthy process, a good returns policy can work in the retailers favour and result in returning customers. Studies have show ..read more

Often companies dive straight into big ecommerce changes without much planning, or by looking at a big change in total isolation of other activity within the business. For example: Switching from one email marketing platform to another, a business may simply sign the contract, and then rely on the vendor to help them make the switch. That approach can work, but it creates significant amounts of risk that can quite easily be avoided. This post covers a very simple method of breaking things down to remove risk: a ‘5 pillar’ framework, to work through the change, looking at its implications, allo ..read more

There are many reasons why you’d want to do content marketing for your brand: Improve your SEO presence by driving more backlinks and traffic to your site. Expand your brand awareness and become an authority in your niche. Start a conversation with potential customers and generate leads. Feed your sales funnel with qualified traffic. Build a trusting relationship with your audience. But as a business owner, you need to know how a successful business looks if you want to replicate its success. Since content marketing is getting more popular over the years and 71% of B2C brands have a content ..read more

There are many reasons why you’d want to do content marketing for your brand: Improve your SEO presence by driving more backlinks and traffic to your site. Expand your brand awareness and become an authority in your niche. Start a conversation with potential customers and generate leads. Feed your sales funnel with qualified traffic. Build a trusting relationship with your audience. But as a business owner, you need to know how a successful business looks if you want to replicate its success. Since content marketing is getting more popular over the years and 71% of B2C brands have a content ..read more

What is Buy Now Pay Later for Ecommerce? Over the last few years, buy now pay later, or ‘BNPL’, has exploded onto the ecommerce scene and its impact has expanded since. BNPL services allow customers to buy goods in instalments or to pay the fee at a later date, with no additional charges and usually no interest rate. illustration: Storyset Buy Now Pay Later is not an entirely new idea. Some would say credit cards offer a similar function: Allowing you to buy things directly, and then pay your credit card provider at a later date. BNPL usually differs from this, in that no interest is usually c ..read more