The Five Stages of Fitness Business Growth
Strength Matters
by James Breese
6M ago
*Note, If you haven’t read Chapter 1: How to Professionalize Your Fitness Business in Just 5 Steps or Chapter 2: Introducing the Black Belt Fitness Business Growth System we advise doing so first. I want to introduce to you the Five Stages of Fitness Business Growth, but before we do that, I want you to imagine yourself white-water rafting: you start in calm waters, but you know that ahead lie the rapids, requiring strategic navigation and a dash of daring.  Growing your fitness business is much like this exhilarating journey, navigating through the serene start-up phase, bat ..read more
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The Black Belt Fitness Business Growth System
Strength Matters
by James Breese
6M ago
*Note, If you haven’t read Chapter 1: How to Professionalize Your Fitness Business in Just 5 Steps we advise doing so first. The fitness industry can often feel like navigating the relentless white-water rapids of New Zealand. At one moment, you’re exhilarated, riding the crest of a wave with new clients and program results. In the next, you’re battling to stay afloat amidst the whirlpools of cancellations and economic crises. The constant rush of it all can be both exhilarating and overwhelming. Any fitness professional with a few battle scars under their belt will tell you about the exhil ..read more
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How to Professionalize Your Fitness Business in Just 5 Steps
Strength Matters
by James Breese
6M ago
When Are You Going to Get a Real Job? Tom Breese That’s what my Taid (grandfather in Welsh) says to me every time I meet up with him since leaving the Police. A phrase that I know many a fitness professional can resonate with, whose parents, family, and friends have uttered similar words. Every time Taid said it, there was a sting, a twinge in the heart. It wasn’t just the words but the undertone that came with them. The implicit suggestion is that choosing a career in fitness was somehow ‘less than,’ or not a genuine profession. It hinted that what I was pouring my passion, energy, and time ..read more
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How to Become a Great Online Personal Trainer
Strength Matters
by James Breese
7M ago
Did you know that the online fitness coaching industry is set to skyrocket to an astounding $30 billion by 2026? With numbers like these, it’s tempting to think that the future is entirely digital. However, it’s crucial to understand that online personal training isn’t here to replace the traditional, gym-based experience; it’s here to complement it. A word of warning as you dive into this article. This is the most comprehensive article I’ve ever written for Strength Matters. It’s a long one, but it’s literally everything I know about how to become a great online personal trainer. I share thi ..read more
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Website Design for Massage Therapists [Powerful Case Study]
Strength Matters
by James Breese
7M ago
In the picturesque countryside of Montmorillon, France, Saski Ford was more than just a talented personal trainer and massage therapist: she was a dedicated professional with dreams bigger than the horizon. Yet, despite her vast expertise, the intricate online digital realm remained her biggest stumbling block, holding her back from growing her business to the next level. Like many in her field, Saski grappled with the intimidating expanse of online branding. Armed with knowledge and passion, she was still restrained, earning less than a modest $2500/month—a challenging sum to support her fam ..read more
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The Seven Fundamental Human Movements
Strength Matters
by James Breese
8M ago
Welcome to our deep dive into the Seven Fundamental Human Movements. As we have always emphasized at Strength Matters, these movements are the building blocks of our physicality, the foundation of every action we take, and the underpinning of all athletic pursuits. Our seven categories – Locomotion, Hinge, Squat, Push, Pull, Rotate, and Anti-Rotate – cover the comprehensive spectrum of human movement. They encapsulate the ways our bodies interact with the world, enabling us to perform everyday activities, and allowing us to excel in physical challenges. Table of Contents Introduction The Imp ..read more
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Training the Aging Athlete: Why Elite Methods Don’t Work for Your Clients
Strength Matters
by James Breese
8M ago
Fitness should be viewed as a lifetime pursuit of health and well-being. In this article, we’re going to outline why elite athletic training methods might not be suitable when training the aging athlete. We’ll explain why this style of training could be detrimental for those over the age of thirty, and we’ll show you an alternative way to guide your clients to long-term, sustainable results. Table of Contents The Iceberg Paradigm The Hidden Realities of Elite Training Plans The Mistake of Training Clients Like an Elite Athlete Training the Aging Athlete: A Different Approach Final Thoughts F ..read more
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The Strength Matters Weight Loss Process: Transform Your Clients’ Diet Strategy!
Strength Matters
by James Breese
8M ago
In this article, we dive into the Strength Matters weight loss process and how minor alterations to daily habits can lead to significant weight loss, offering a fresh perspective that extends beyond conventional dieting methods. Our investigation into our clients’ exercise routines and lifestyles unearthed noteworthy differences between those primarily centered around performance and those embracing a comprehensive approach. A recurring pattern surfaced in successful weight loss journeys, encapsulating three essential habits – Walking, Water consumption, and adequate Sleep, abbreviated as WWS ..read more
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The Everyday Athlete’s Manifesto: Leveraging Fitness for Maximum Health Span
Strength Matters
by James Breese
8M ago
Everyday athlete /ˈɛvrɪdeɪ,ɛvrɪˈdeɪ /ˈaθliːt/ A person who prioritizes a healthy, and physically active lifestyle in order to live life to the fullest. Table of Contents Everyday athlete /ˈɛvrɪdeɪ,ɛvrɪˈdeɪ /ˈaθliːt/ The Everyday Athlete Philosophy The Everyday Athlete Lifestyle The Everyday Athlete Mindset The Everyday Athlete Code The Everyday Athlete Philosophy In the U.S. and U.K., approximately 60% of all adults aged 18- 64 are considered completely sedentary. They do no intended exercise, have completely inactive jobs, and spend more than 14 hours each day sitting on various types of ..read more
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Proven Strategy: How to Do a Pull-Up [Real-Life Case Study]
Strength Matters
by James Breese
8M ago
Welcome to a journey into the world of how to do a pull-up, a realm often deemed intimidating but incredibly rewarding. Meet Geni Ligday, a busy mother, devoted wife, and full-time employee hailing from Virginia, USA. Geni is the embodiment of an everyday athlete, juggling myriad responsibilities yet relentless in her pursuit of fitness. On May 4, 2019, she stunned herself and her friends by executing seven strict pull-ups—a remarkable feat considering she had never done a single one prior to her training. Here’s the proof: Pull-ups, often perceived as the pinnacle of upper body strength, el ..read more
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