Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for. Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. W ..read more

Hair salons have the best names. Sherlock Combs. British Hairways. Shavid Beckham. Dentists, on the other hand, do not. So we’ve been thinking up what dentists could be called if they took a leaf out of the barbering book. Here's what we've got so far: The Molar System The Jonathan Floss Show Abra Cadabraaaaaaaaaaaaaaaa Open Wide and Prejudice Brush With The Law (this one works for hair salons too) Copy and Tooth Paste Ee By Gum Brace Yourself Panama Root Canal Platform Canine and Three Quarters The Tooth, The Whole Tooth, and Nothing but The Tooth   As you can see, we’re working really h ..read more

Hello. Today is a very proud day at innocent, as we announce that we have become a B Corp, joining a rapidly growing number of companies around the world that are committed to being a force for good. But what is a B Corp? Well, to become a B Corp, companies are assessed and audited, and have to meet rigorous standards of social and environmental performance, accountability, and transparency. At innocent, we’ve always tried to do business the right way, behaving sustainably, making it a great place to work, giving 10% of our profits to charity and sticking to a strong code of ethics. But havi ..read more

Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for. Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. W ..read more

Bees are pretty great. Their sharp style could turn a grasshopper green with envy, and their gentle buzzing has been the soundtrack to many a summer. They play a big part in keeping us all fed too. Most of the plants we eat need to be pollinated, and bees like the humble bumble do a lot of the wingwork. But bee numbers are in decline, which could have a serious impact on our eco-systems. We need to step in and lend these tiny flying gardeners a hand. The good folk at Friends of the Earth have started the Great British Bee Count and joining in is as easy as ABeeC. Download the app, snap any be ..read more

Hair salons have the best names. Sherlock Combs. British Hairways. Shavid Beckham. Dentists, on the other hand, do not. So we’ve been thinking up what dentists could be called if they took a leaf out of the barbering book. Here's what we've got so far: The Molar System The Jonathan Floss Show Abra Cadabraaaaaaaaaaaaaaaa Open Wide and Prejudice Brush With The Law (this one works for hair salons too) Copy and Tooth Paste Ee By Gum Brace Yourself Panama Root Canal Platform Canine and Three Quarters The Tooth, The Whole Tooth, and Nothing but The Tooth   As you can see, we’re working really h ..read more

Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for. Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. W ..read more

Imagine that you’re Pluto. One day you’re a planet, quietly minding your own planetty business, doing planetty things on the edge of the solar system. The next, someone with a lab coat and a clipboard comes along and tells you that, actually, all things considered, you’re not a planet after all. That’s quite a big change. You'll have to get your business cards remade, not to mention change your LinkedIn bio, and maybe even notify your local council. It's not the sort of thing you can just brush off and take in your stride. Not every change has to be that big though. Changing your socks is stra ..read more

Hello. Today is a very proud day at innocent, as we announce that we have become a B Corp, joining a rapidly growing number of companies around the world that are committed to being a force for good. But what is a B Corp? Well, to become a B Corp, companies are assessed and audited, and have to meet rigorous standards of social and environmental performance, accountability, and transparency. At innocent, we’ve always tried to do business the right way, behaving sustainably, making it a great place to work, giving 10% of our profits to charity and sticking to a strong code of ethics. But havi ..read more

Hair salons have the best names. Sherlock Combs. British Hairways. Shavid Beckham. Dentists, on the other hand, do not. So we’ve been thinking up what dentists could be called if they took a leaf out of the barbering book. Here's what we've got so far: The Molar System The Jonathan Floss Show Abra Cadabraaaaaaaaaaaaaaaa Open Wide and Prejudice Brush With The Law (this one works for hair salons too) Copy and Tooth Paste Ee By Gum Brace Yourself Panama Root Canal Platform Canine and Three Quarters The Tooth, The Whole Tooth, and Nothing but The Tooth   As you can see, we’re working really h ..read more