In the spotlight this week: Meet Raj Qsar, the cabernet-drinking, country music-loving CEO and owner of Orange County, California’s The Boutique Real Estate Group. Find out how he creates once-in-a-lifetime marketing experiences that surprise, delight and win referrals. Image Provided by Inman News BY TROY PALMQUIST (March 17, 2022) Broker Spotlight: Raj Qsar, The Boutique Real Estate Group Title: CEO, owner Experience: 16 years Location: Orange County, California Brokerage full name: The Boutique Real Estate Group Team size: 40 agents Transaction sides: 200 ..read more

We’re Looking For: Graphic Designer // Office Administrator Skills are cheap. Passion is Priceless. Please email your resume to Info@TheBoutiqueRE.com Details Below ..read more

When it comes to video marketing – Raj Qsar is the king! I had the pleasure of interviewing Raj for our podcast and I loved hearing his story of how he got into real estate. The light bulb moment is really incredible (and funny too!) Raj started in real estate really at the beginning of social media in about 2006 and it’s been incredible to see how he and now his brokerage leverages the power of video marketing and social media. Video is the Biggest ROI | Interview with Raj Qsar Listen to the podcast here We had a great conversation about what is working now for him and how social media and ..read more

Join Raj Qsar & Alain Kapatashungu How did Raj Qsar harness social media to position The Boutique Real Estate Group in Orange County? In episode 16 of Recovery, Raj Qsar joins Alain Kapatashungu to talk about the state of the real estate market in Orange County as well as the opportunity that remains to be met. Qsar leads The Boutique Real Estate Group, a boutique real estate brokerage founded in Orange County, CA, that focuses on design, marketing & luxury services. The Boutique has created a culture that spurs collaboration, making Raj Qsar one of the most creative agents in the resi ..read more

The owner and CEO of The Boutique Real Estate Group in Orange County has seen a significant shift in buyer attitudes since the onset of the pandemic This spring has been an exceptionally tumultuous one for the luxury market — a pandemic, an initial fear of a market crash and, later, a boom of affluent buyers looking to spend big money on homes in places like Orange County and the Hamptons. Raj Qsar Raj Qsar, the owner and CEO of The Boutique Real Estate Group, has been at the forefront of that ride through the unknown. His brokerage, which works with homes from $2 million to up ..read more

Raj Qsar and Rachel Holder join Chris Smith & Jimmy Mackin on their latest #WaterCooler roundtable discussion, as they discuss the specific tactics and strategies they are using to navigate “the new normal.” The best agents are focusing on how to market, sell, and recruit during these unprecedented times. Find out exactly what they are doing day in and day out to stay productive and keep their teams motivated ..read more

On May 7, 2020, Governor Gavin Newsom released updated industry guidance to begin reopening with modifications that reduce risk and establish a safer environment for workers and customers.  Please see information below per covid19.ca.gov Californians have been staying home and saving lives since the start of our statewide stay-at-home order issued on March 19, 2020. These efforts have allowed the state to move forward on a roadmap for modifying the statewide order.  We are now in early Stage 2, where retail (curbside and delivery only), related logistics and ..read more

As stay at home orders are modified, it is essential that all possible steps be taken to ensure the safety of workers and the public. This guideline is intended to help people involved in real estate transactions implement their plan to prevent the spread of COVID-19 in the workplace and is summarized from the Guidance for Real Estate Transactions. This summary contains excepts from the full document, referenced above. This document provides guidance for businesses operating in the real estate industry including sales and rentals of single-family, multi-family, apartment, commercial, and indus ..read more

An updated Spanish Revival-style estate in Fullerton, once owned by Bridgford Foods Corp. founder Hugh H. Bridgford, has hit the market for $3.5 million. Currently, it’s the highest-priced home listing on the Multiple Listing Service in the city. The 5,329-square-foot residence on more than a half-acre lot has five en-suite bedrooms, a media room and a rooftop viewing deck. Constructed in 1927 and completely remodeled from 2013-15, the home at 401 Cannon Lane retains the look of the era at the same time that it takes a more modern turn. In one direction sits the living roo ..read more

Normally, spring in Southern California is an excellent time to list your home for sale. It’s the time of year when people are ready for a new beginning and planning big life changes.  Normally. Right now, the COVID-19 pandemic has led to government orders that range from social distancing to sheltering in place, which has changed life as we know it. When the streets are empty and you haven’t even seen your neighbors in weeks, a big question for would-be sellers remains: Should I even bother to list my house for sale? Here are the pros and cons to consider in these unusual times. Pro: Rig ..read more