Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%?  Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have effective strategies supporting it. … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns The post Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns appeared first on Postalytics ..read more

If you’ve ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though plenty of companies continue with this dated direct… Read more about How to Leverage CRM for Effective Direct Mail Automation The post How to Leverage CRM for Effective Direct Mail Automation appeared first on Postalytics ..read more

GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space.  It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that’s only the tip of the iceberg.  Many of our clients use the GoHighLevel and Postalytics integration. It allows… Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics The post How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics appeared first on Postalytics ..read more

Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail automation platform, many of our clients use… Read more about 6 Personalization Best Practices for Data-driven Direct Marketing The post 6 Personalization Best Practices for Data-driven Direct Marketing appeared first on Postalytics ..read more

Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking response rates. But how do you select a direct mail automation… Read more about The Best Direct Mail Automation Software in 2024 The post The Best Direct Mail Automation Software in 2024 appeared first on Postalytics ..read more

Do you want to create seamless workflows and reduce the time spent on manual activities?  Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not many businesses know that they can also use this tool for direct marketing.… Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing The post Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing appeared first on Postalytics ..read more

Medicare is a federal health insurance program that primarily covers seniors. As of March 2023, an estimated 65 million seniors are enrolled in Medicare.  It’s a huge market. Many businesses, like health insurance companies, pharmaceutical companies, and healthcare providers, serve these beneficiaries in various ways.  At Postalytics, we have seen these businesses use direct mail… Read more about A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success The post A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success appeared first on Postalytics ..read more

As the senior population in the US continues to increase, senior living is an ever-growing target for marketing. As a senior living facility or retirement home owner, you might seek ways to increase awareness and generate leads. Or, as a healthcare provider, you could be trying to market your services to this group.  Using the… Read more about Senior Living Marketing: 10 Effective Strategies for Success The post Senior Living Marketing: 10 Effective Strategies for Success appeared first on Postalytics ..read more

Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder.  With Google and Yahoo turning email best practices into mandatory requirements, there’s a big question mark on how to ensure your emails get delivered. Whether it is authenticating your email… Read more about Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign The post Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign appeared first on Postalytics ..read more

Non-profit mail accounts for 10% of all mail volume in the United States, according to the Alliance of Non-profit Mailers. The United States Postal Service (USPS) encourages reasonable postage rates for qualified organizations by offering non-profit print and marketing mail rates. If your organization or customers qualify for non-profit status, you can save significantly on… Read more about USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know The post USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know appeared first on Postalytics ..read more