Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th ..read more

If you have one of the 10 problems with loyalty programs listed in this article, then it’s time to course correct and steer towards success By Zsuzsa Kecsmar Running a loyalty program is a long-term endeavor with lots of ups and downs along the way. Still, sometimes you might feel ..read more

By Tori Miller Liu, CIP, President & CEO, Association for Intelligent Information Management At AIIM, we have spent the past year identifying and talking about orthodox beliefs, or negative assumptions we hold about the world around us. This year’s report calls into question an orthodox belief held by the information ..read more

What Data-Driven Businesses Need to Know: A Major New Study from the Association for Intelligent Information Management Introduction: As a society, we are arguably amid a renaissance of technological advancement, driven by the progress sparked by generative AI. Yet, in this period of technical innovation, it’s key to remember that ..read more

Inside the Selzy Study and Beyond In the U.S., Email remains the dominant outbound marketing channel with a 78 percent usage rate, and industry-specific benchmarks reveal key trends and performance insights. The Canadian market has always shown similar numbers, which means the new study by Selzy provides a reasonable guideline ..read more

INTERVIEW: Andrew Jenkins, social media expert By Stephen Shaw We are nearly two decades now into the social media era – time enough to assess its net impact on society at large. The harms of social media are well known. The social divisiveness. The rampant spread of misinformation – of ..read more

Staff How we embrace this surging adoption of artificial intelligence (AI) in the economy of the future remains up for debate. Already, we’re seeing the impact of AI adoption in the workplace, in culture, and in finance, but it won’t end there. According to Goldman Sachs, AI is showing “very positive” signs of eventually boosting GDP and productivity, while some experts are remarking that the generative AI tech wave is sweeping in much faster (maybe 10x) than early internet. One way to gauge how this impacts the world of the data-driven business and data-powered marketing is to look at the dir ..read more

Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health”. By Stephen Shaw Why do people make the buying choices they do? That simple question has preoccupied marketing researchers for more than half a century now. They’ve sought to understand what goes on in people’s minds as they make purchase decisions. Using scientific methods of discovery, they’ve probed people’s attitudes, values, habits, beliefs, social mores, motivations, personality quirks, cultural influences and more, looking for common patterns of behaviour that will pr ..read more

By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile? However, the latest data makes a strong case for printed direct mail. Sure, social media and mobile marketing are on the rise. But that doesn’t mean that customers aren’t responding to direct mail or that this channel is losing its effectiveness. That’s just plain false. The reality is, direct m ..read more

By Abdul Wahab Shaikh and Shruti Lal, with Hannah Mayer and Spurthi Gummadala Answering six specific questions holds the key to successful digital and AI transformations for CPG companies. There’s a race on to capture value from digital and AI, and consumer packaged goods (CPG) companies are in danger of falling behind both retailers and consumers. It’s not for lack of trying. Like most sectors, CPG companies have been on some form of digital and AI transformation journey. But most of them are stuck in the pilot purgatory stage characterized by plenty of subscale activity and little at-scale v ..read more