By William Skelly The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). In the State of Data 2023 report, IAB reveals two-thirds of advertisers are using data clean rooms. Data clean rooms enable advertisers, publishers, platforms and other parties to combine their first-party data “in compliance with privacy regulation while allowing each participant to maintain privacy and control of its data,” according to the IAB. You’ve probably heard the term “clean room” for restricting contamination durin ..read more

By Stephen Shaw These days few people ever visit their local bank branch anymore. Certainly not to do their everyday banking. They prefer to do it online from the comfort of their home, or using their bank’s mobile app. Need to deposit a cheque? Just take a picture of it with your smartphone! Want a quick loan? A few clicks and presto! Your loan is magically approved. Banking was not always this convenient. There was a time, not that long ago, when banks made you do business on their terms. Banker’s hours, they used to call it. Those were the days when you used a passbook to manage your accoun ..read more

By Scott Mitchell Millennials – they were media and marketers’ favourite generation to talk about in the early 2010s; however, with the Gen Z population growing up and developing their own unique characteristics, millennials can sometimes be overlooked. Despite the shiny appeal of the up-and-coming Gen Zs, now is the time to service your millennial audience as they account for the largest share of the working-age population and will one day overcome boomers in spending power. By establishing an understanding of this audience’s priorities and behaviours, brands can effectively target millennial ..read more

By Tom Kaneshige The CMO Council’s new report Sales & Marketing: Driving Revenue Through Collaboration found that more than 70 percent of marketers don’t feel very confident in their sales and marketing model to sell effectively in the digitalized customer journey and to the self- reliant buyer. Here’s an excerpt of the report: Once a clearly marked road from awareness to conversion, the customer journey has become chaotic. A B2B buying team now can consist of a dozen or more individuals, each with different roles in the buying process, and each conducting research online, and suddenly app ..read more

By Wesley Sparling When it comes to marketing, what works for one audience may not work for another. And this certainly applies to different generational groups. Marketers that understand how different generations respond to marketing materials are better equipped to craft messages that gain — and keep — audience attention at any age. Whether you’re targeting Baby Boomers, Generation X, Millennials, or Generation Z, incorporating data and insights into your marketing efforts is likely to increase your chances of success. This is especially true for direct marketing, which involves specific res ..read more

Personalization is not just a necessity anymore — it is imperative. In this year’s Personalization Pulse Check Report, MoEngage helps brands understand customer sentiment on personalization. The data is clear: it is not just “nice to have”; customers now demand it. However, only 30 percent of brands use deeper insights to personalize their experience. Brands still struggle to provide personalized, omnichannel experiences based on customers’ affinity, AHA moments, channel/frequency preferences, and more. Finding the solution to winning customer loyalty can appear daunting, but it isn’t an impos ..read more

By Dan Higgins The far-reaching effects of economic volatility, social and political upheaval, and global health emergencies are being felt by organizational leaders under intensified pressure to produce results. But even under ideal circumstances, leaders know that making quick and confident decisions can be extremely difficult, particularly when they do not have access to trustworthy data. In fact, recent data from Gartner uncovered that 65 percent of leaders feel they are forced to make more complex decisions today compared to two years ago. Moreover, the same survey found that over half (5 ..read more

By John Tschohl Basketball courts were a hotbed of excitement in the United States during March Madness as 68 men’s college basketball teams competed for the national championship in seven rounds of a single-elimination tournament. By the time the teams had been whittled down to the Final Four in late March, what made things even more exciting was those teams were underdogs that had overtaken top-seeded teams in historic upsets. As an employee, you can learn a lot about growing and winning by studying athletes — how they train and how they perform. One of the most important things you will lea ..read more

By Edwin Isted Two powerful changes are simultaneously impacting the Canadian payments market. The first is the introduction of open banking. The second is the Bank of Canada (BoC) payments modernization roadmap. Open banking provides new legislative frameworks for Canadian financial institutions and the customers they serve. The BoC provides the roadmap, and the technology and operationalization is carried out by Payments Canada in partnership with other financial services industry players. Serving customers better These updates will do far more than transform payment processing in this count ..read more

How streaming provides the experience of television with the pipes of digital   By Michael Brooke There is no question that streaming is having an immense impact on Canadians from every demographic. Roku’s 2023 VOD Evolution study provides marketers with some great insights as to how users are migrating from cable. The study was done in conjunction with Fuse Insights and it clearly shows how Canadians are voting with both their eyeballs and their wallets. While there has been much fanfare over those folks who have cut the cable cord, almost 30 percent of streamers have never used cable. W ..read more