1. Personalised coupons and discounts Example: Send out direct mail pieces, such as postcards and flyers, featuring personalised discount codes or coupons based on past ordering behaviour. For instance, if a customer frequently orders Italian cuisine, include a 20% off coupon for Italian dishes. Impact: Personalised offers increase the likelihood of customer engagement and repeat ..read more

Difference between forms of direct mail Who knew a simple bit of mail marketing could get so complicated! As if messaging, brand colours, and design aren’t enough, now we’ve got a bunch of different mail styles to choose from. The good news is that once you know, you know! It’s partly about content, partly about ..read more

What is direct mail marketing? Direct mail, also known as bulk mail, is a marketing strategy that involves sending physical letters, packages, brochures, postcards, and similar items to a targeted list of potential and current customers. This method is used in both B2C (business-to-consumer) and B2B (business-to-business) sales, though it is more commonly employed in ..read more

Why direct mail works for non-profit fundraising in Australia Direct mail is a tried-and-true method that offers unique advantages for non-profit organisations. Unlike digital communications that can easily be overlooked, direct mail provides a physical touchpoint that can engage recipients on a more personal level. Here are some key reasons why direct mail is essential for ..read more

Postcards (Cost: Low) A cost-effective way to grab attention with a concise message and captivating image. Postcards are perfect for quick announcements, promotions, or event invites. Perfect for: Broad audience, budget-conscious campaigns   Personalised Letters (Cost: Varies) Build relationships with customised greetings, special offers, or re-engagement messages with personalised letters. Perfect for: Existing customers, targeted ..read more

Regular Australia Post delivery times Standard Mail and Parcels For standard mail and parcels, Australia Post delivery times can vary depending on the destination. Generally, for mail sent within the same state, delivery usually takes about 2-3 business days. If you’re sending mail to another state, it might take 3-6 business days. The delivery times ..read more

Navigating Australia Post bulk mail outs can be a daunting task for inexperienced companies… Complex regulations: Australia Post has intricate regulations governing bulk mail outs, including size, weight, packaging, addressing requirements, and postage rates. Understanding and complying with these regulations can be challenging for those unfamiliar with mass letterbox distribution processes Postal discounts: Australia Post ..read more

1. Tangible touchpoint: Unlike digital content, printed pamphlets offer a tangible experience. People can hold them, feel the texture of the paper, and engage with the content physically. This tactile interaction creates a lasting impression and enhances memorability. 2. Targeted communication: Pamphlets can be designed and printed to connect with your target audience, encouraging specific ..read more

What is direct mail marketing? Direct mail marketing encompasses the distribution of physical promotional materials, such as postcards, documents, catalogs, brochures, and flyers, directly to targeted audiences via mail. This personalised approach allows businesses to engage potential customers in a tangible and direct manner, effectively conveying their brand message and enticing recipients to take desired actions ..read more

What do direct mailers cost? Direct and bulk mail remains a cornerstone of marketing strategies worldwide. Direct mail marketing cost is a crucial aspect to consider when planning your mail campaign. We’ll explore the various elements that contribute to the overall expense, including design, printing, postage, and more, during the equation process. Design and content creation Engaging ..read more