Joseph Wagner Joins IWCO as Chief Marketing Officer
IWCO Direct | Direct Marketing News, Tips & Trends
by Charlie Ramirez
5M ago
Demonstrated marketing leader to drive growth and client experience CHANHASSEN, Minn., January 15, 2024 – IWCO today announced that Joseph (Joe) Wagner has joined the company as Chief Marketing Officer, effective immediately. Wagner brings experience in a wide range of industries, including printing, plastics and corrugated packaging, and most recently served as President – Global Sales and Marketing at Katun Corporation. “Joe is an accomplished and results-driven senior marketing executive with extensive organizational leadership experience across a broad range of specialties and his career d ..read more
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Maximizing Customer Experience with Generative AI
IWCO Direct | Direct Marketing News, Tips & Trends
by David Klempke
6M ago
In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences and how we adopt these practices at IWCO. Practice 1: Develop a Customer Experience Strategy Chatbot augmentation is a common customer experience application. AI’s capabil ..read more
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Giving Thanks and Giving Back
IWCO Direct | Direct Marketing News, Tips & Trends
by Missy Smutny
7M ago
A Thanksgiving Message from IWCO Thanksgiving reminds us to pause and appreciate the many blessings in our lives. At IWCO, we are deeply grateful for three key pillars of our ability to successfully advance our mission: our valued clients, strong suppliers, and our exceptional employees. This season, our gratitude is inspiring action as we embark on meaningful initiatives to give back to our community. Gratitude for Our Clients To our clients, we extend our sincerest thanks. Your trust and collaboration are the driving forces behind our success. Each project and interaction with you enriches ..read more
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Growing the Mail Channel
IWCO Direct | Direct Marketing News, Tips & Trends
by Bob Rosser
8M ago
Using new USPS growth incentives to grow your mail channel  Fall typically means marketers are busy with budget and strategic planning for the coming year. And the new 2024 growth incentives from the U.S. Postal Service (USPS) provide a great opportunity to take a hard and strategic look at 2024 mailing plans. Marketers can use these incentives to grow First Class and Marketing Mail volumes. And a 30% postage credit on mail volume that exceeds a Marketer’s mutually agreed upon baseline number can be a game changer for some client organizations.    Below, I’ll walk through an ove ..read more
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Connecting with Hispanic and Latinx audiences through effective campaigns
IWCO Direct | Direct Marketing News, Tips & Trends
by Alexander Negrete
9M ago
Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 million individuals across the world (Pew Research Center), this community is varied in cultural origin, representing more than 25 countries across continents. The community is made up of a mosaic of traditions, content pre ..read more
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We donate because we want to, not because we need to.
IWCO Direct | Direct Marketing News, Tips & Trends
by Heather Schichtel
9M ago
Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But this can be difficult in a hyper-connected world, where donors are consistently being asked to give through online channels like social media, digital communication, and email. The noise can be deafening and the opportunity to develop that relationship can be lost. How can your cause r ..read more
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IWCO Shows Clients How to Mail Smarter
IWCO Direct | Direct Marketing News, Tips & Trends
by Kurt Ruppel
11M ago
IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event also shared insight from postal experts on how the U.S. Postal Service is re-imagining its processing and logistics networks to be more efficient and options for new approaches for postage pricing. State-of-the Art Production Platform At ..read more
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Making Better Happen for Mortgage Marketers
IWCO Direct | Direct Marketing News, Tips & Trends
by Robin Murphy
11M ago
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive analytics you can use the vast amount of available data like past purchases, credit scores/history, localized housing market trends, home values, demographics, and other consumer behavior data to improve the effectiveness of your mortgage ..read more
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Making Better Happen for Medicare AEP Marketers
IWCO Direct | Direct Marketing News, Tips & Trends
by Deborah Quinn
1y ago
The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage products. The AEP is a critical period for healthcare insurers to capture new members and attempt to retain current members. Building a Successful AEP Campaign How do you build a successful AEP direct mail campaign? And how do you stand out in the mailbox and set ..read more
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We’re Making Better Happen by Focusing on Employee Safety
IWCO Direct | Direct Marketing News, Tips & Trends
by Hillary Serbus
1y ago
June was National Safety Month, and at IWCO, we are taking proactive steps to promote safety awareness and make employee safety our top priority throughout the year. We have two exciting initiatives that demonstrate our commitment to creating a culture of safety within our organization. Elevating Safety Awareness Through Gamification On Monday, June 12, our Production teams embarked on “The Safety 500,” an engaging month-long game developed by our Environmental, Health, and Safety (EHS) team. This game aims to make safety education fun by “gamifying safety” and focuses on the key messages of ..read more
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