Last Updated on January 19, 2023 Artificial Intelligence (AI) has garnered a lot of attention since OpenAI released chatGPT (an intelligent chatbot and content generator) in November of 2022, and people all over the Real Estate industry have been brainstorming about how it can help your business. So, I decided to ask the AI itself – what can AI do for the real estate industry? Well, here’s what it replied: “AI can greatly benefit the real estate industry by automating repetitive tasks, analyzing large amounts of data, and providing insights for better decision making. For example, AI-powered ..read more

Last Updated on January 5, 2023 What if I told you $100 means nothing? How about $100,000 or even $1,000,000? All these Year End, Black Friday, Cyber Monday and other deals have me thinking about the common misconception of the relationship between money – and value. Let me give you an example to illustrate what I mean using the statement: “I spent $100 on marketing.” So, is that a lot? If we’re talking about a 6-year old’s lemonade stand, $100 in marketing is frankly astronomical. However, if we’re referring to Amazon’s marketing budget, $100 is inconsequential. Without context, “$100” has n ..read more

This Summer has absolutely flown by… but not without a ton of Free Webinars to help you improve your business. My good friend Craig Grant and I have covered everything from lead generation, to event marketing, to Canva, to saving time, and more, but I know the last few months have been super busy and you might not have been able to catch all of them. So, I thought it would be helpful to put all of this Summer’s workshops in one place, so you can catch up on anything you missed or go back and reference the webinars you’ve already attended. Stay tuned this Fall for even more content, but withou ..read more

Writing about yourself is tough! It always feels awkward to brag about yourself, especially in the third person. Even when you get over it, it’s easy to let your bio turn into a list of accomplishments instead of a compelling story. I’ve fallen into these traps myself, that is, before I started using a specific strategy to write my own bio which I’d like to share with you today. I want to show you how to captivate your audience and share the right pieces of information about yourself to immediately make a personal connection, without sounding braggadocios. Tell Me A Story I remember when I w ..read more

As a real estate agent, you’ve probably heard the term “SEO” (Search Engine Optimization) but it’s such a complex topic to navigate, it’s easy to lose track of where the real value is and how you should incorporate it into your business. In basic terms, SEO is how people find you on the Internet. When done correctly, SEO can generate an unlimited source of new business… but an in-depth SEO strategy is not for every business, and if it isn’t right for yours, you can easily sink a ton of time and money into efforts that will never pay off. I’m sure you’re thinking, “If it’s such a great source ..read more

There’s nothing quite as inspiring as seeing someone figure out ways to be successful during trying times. Especially when those people are long-time members of our own network, who’ve adapted their businesses to overcome difficult market challenges.  I must say, we’re fortunate within the Agent Inner Circle® to have a huge community of creative professionals to draw from. Some of our members have influenced, educated and even challenged us to change what we’re doing to overcome obstacles.  In fact, I’m so inspired by the way these individuals engage with and adapt to the market, that ..read more

Last month we brought you the 3 Facebook Ads That Work Everywhere. We had a bunch of interest and a number of questions about what strategies we use along with these ads to get the most out of them. In a lot of cases, your audience, budget, time frame, and even the technical “type” of ad you run can have a huge impact on how much you’re spending per lead. This week, we want to answer those questions in depth, and get into the 3 Big Strategies we use with all of the ads we gave as examples to get the most out of your campaigns.  For every campaign, we look at 3 things: Type of Ad Audi ..read more

Wondering how you can stay on track with your marketing for next year? Here’s a very simple way to create a marketing plan of action that can keep you motivated for 2020. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will help you get started.  Plus, it’s a great “quick reference” for what steps you can take to grow your production. Take 30 minutes today to: Reflect on this past year (as we suggested last week) — identify where your business ca ..read more

This week, we’re continuing with the second 2 of 4 Marketing Systems you can put in place to consistently follow up with your Power List and generate more repeat and referral business. Put these 4 Systems in place, work them consistently, and you’re going to see results. We promise! Plus, we’re including a BONUS 5th Marketing System at the very end that has had the best results for top agents all over the world.  System #3: The “Unexpected Gift SystemLast week, we talked about some of the benefits of making people feel special. Well, few things make people feel as special as when they r ..read more

Salespeople have been using the phone to reach out to leads, oh, since probably not long after Alexander Graham Bell made his first call to Mr. Watson. It’s been a personal, easy way to speak directly to potential clients with the minimal effort of just picking up the receiver and making cold calls. But that’s all changing, and it isn’t likely to ever go back to the way it was. And just like sci-fi has been telling us for years – robots are behind the changes! Robo-Call Problems If you have a cell phone, you’ve been getting them too. Robo-calls are increasing, to the point where ma ..read more