Don’t panic help is at hand. In 2000 a crack agency team was assembled and although we’ve never seen the inside of a maximum security stockade we’ve been entrusted with some pretty high-profile support projects over the past 18 years. Projects including the London 2012 Olympics, Commonwealth Games and important  tech launches. The sort of projects that simply have to get delivered on time – no plan B, no fail. We’ve also become a first port of call for our clients when things go wrong and large-scale, complex communication tasks have to be delivered swiftly and accurately in hostile oper ..read more

By now you have become intimately acquainted with your clients and / or your own companies GDPR obligations and have spent an unprecedented and unwelcome amount of time attempting to comply with a complex, subjective and shifting piece of legislation. With the final flurry of GDPR deadline emails imploring you to opt in, opt out, or simply do nothing, you must be as amazed as I am, at how many mailing lists you belong to. Mailing lists you never subscribed to, or have the faintest interest in. Which goes to prove that the last decade or so’s obsession with the Holy Grail of data-centric marke ..read more

We have recently refurbished Guerilla Towers taking advantage of the post New Year lull, we now sport minimalistic ‘Scandi’ fixtures and fittings, white space, clean lines and yes lots of green plants (only some of which are real). One new arrival we are particularly pleased with is the stenciling around the office. These are all quotes about the nature of creativity which we put up to a) make the place look more arty and b) remind us on a daily basis of why we are here and what we are best at. We had a lot of fun in defining creativity whilst choosing the quotes which adorn our walls and it ..read more

It’s been a busy old year creating projects for all of our fabulous Clients. We’ve been putting bums on seats, selling stuff, educating, engaging, emailing, socialising and generally getting creative on behalf of train and bus companies, FMCG brands, service sector B2B and healthcare. But it’s not just about work – we have made some changes at Guerilla towers  – welcoming new staff on board, moving our shopper marketing team in-house and giving the office a face-lift. And on a personal note it has also been an eventful year. Gus continues to go the distance, completing the Windermere mar ..read more

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Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. So how can you make sure your brain is open to new ideas and receptive to innovation, from your own ideas machine OR someone else’s. Here are five Guerilla tips to keeping your ideas machine at the top of its game 1. Bugger off.Take your holidays regularly make sure you never go more than six weeks without at least a half day doing something different. A refreshed brain is a po ..read more

This month we’ve been very busy putting a smile on the face of shoppers in major supermarkets with Babybel for Comic Relief . Using creative derived from YandR and shopper marketing techniques from CoretoStore, Guerilla delivered a POS and sampling activity at major stores across the UK. Activity included in-store POS at fixture and city center leafleting and sampling. So put a smile on your face, say cheese and do your bite for charity today! Happy Red Nose Day everyone!     ..read more

Size should matter because for today’s Marketing Manager. Smaller, more agile, multi-disciplined creative agencies can offer greater variety, react quicker and deliver outstanding value. Over 16 years ago, frustrated with big London Agency culture, where client briefs vied for creative attention depending on size of spend, we set up Guerilla Creative a compact and flexible agency with an extended network of freelance talent on tap. At the core of the agency are experienced creatives and strategists delivering the right solution to clients both in terms of creative and deployment without ..read more

It’s back to school (and back to work) time so while preparing yourself for a new term in the office you need to check you’ve got all of the right tools to help you get results.   Whatever you are aiming for; growing sales, brand awareness, more users, more site visits, internal comms, Guerilla creative can help you by applying a set of fundamental principles to your brief to ensure you get the results you need. 1. Get the core proposition right based on audience insights – Planning 2. Have a great idea and bring it to life for the brand – Creative 3. Work hard to ensure your audience ge ..read more

We have had great fun last month working with the new Thameslink brand style. We have used it to develop a campaign for The key – a smart card that offers rail commuters a speedy and secure alternative to traditional paper season tickets. This is one of the first campaigns to use the new brand styling and we have to say we think it looks rather smart. If you need someone to take a fresh look at how your brand communicates or just want to breathe new life into your advertising tap our number into your phone, touch base with someone from the Guerilla-Creative team and we are ..read more