Construction has historically been slower than other industries to adopt new digital marketing strategies, with many contractors and businesses having relied heavily on traditional relationships and networking to win new business in the past.  However, this is starting to change. An increasing number of construction marketing professionals are recognising the power of digital marketing and are investing more in strategies such as SEO, content marketing, paid advertising, and social media marketing. This is underscored by the growing number of searches in Google and other online platforms ..read more

Link building remains an important tool in most effective SEO strategies. This is because high-quality backlinks from reputable websites can act as a vote of confidence in your website in the eyes of search engines, boosting your website’s authority and search ranking potential. Traditionally, SEO professionals have relied heavily on Domain Authority (DA) as a key metric to assess the value of backlinks and link building efforts. However, the landscape is shifting, and topical relevance is now often a better predictor of link building success and SEO performance. What is Topical Relevance for ..read more

Securing improved rankings for their most valuable keywords in the search engine results pages (SERPs) remains a key challenge for many businesses that invest in SEO. While content and on page elements are invaluable to driving results, backlinks remain one of the most influential ranking factors. However, not all backlinks are created equal. While quantity of links is still important, the ‘topical relevance’ and quality of your backlinks play a larger role than ever before in building domain authority, and ultimately, performance. In this article we explore more about link quality and how to ..read more

Today, we are looking at the do’s and dont’s of link building, helping you to navigate the process more easily. So, what exactly is link building? Imagine your website as a library, and each link as a reference pointing to your books. When other websites link to yours, search engines see it as a vote of confidence. The more quality votes you have, the higher you rank on search engine results pages (SERPs). The Do’s Let’s kick things off with the positive side of link building – the do’s that can elevate your website’s SEO game. Create Quality Content The foundation of successful link building ..read more

Steering Clear of Common Link Building Mistakes Building an excellent SEO strategy often involves more than just great content and strong technical foundations for your website – it also requires a strategic approach to acquiring quality and topically relevant backlinks. However, many SEOs still turn to ‘old school’ link building tactics that can (at best) do more to hinder your progress than support your website’s SEO strategy. Understanding these common errors can be key to establishing a reliable performance and enhancing your website’s organic performance. Our digital PR and link building ..read more

How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They indicate to search engines like Google and Bing about the reliability, relevance, and quality of your content. Essentially, each (high quality and relevant) link pointing back to your site is a bit like a vote of confidence from other websites, influencing search engine algorithms to consider your content as valuable and worth recommending to users. Earning these backlinks demands a consistent approach. It’s not just abou ..read more

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things link building. We’ve been chatting with other experts and reviewing the key trends and best practices that we should all be considering for ourselves and our clients in 2024. Here’s what we found. 1. Quality Over Quantity Firstly, quality over quantity remains the key to effective link building. No more chasing any and all links; the focus is on securing the crème de la crème of backlinks. Search engines have refined their taste, pr ..read more

About the author: Sophie Roberts is Founder of Hampshire Digital, the community network for businesses and marketers in Hampshire, and Managing Director of Koozai. With over 29 years’ of experience in digital marketing in Hampshire and London, Sophie has worked both in house and agency side, as well as with brands like Golden Wonder, Red Funnel, Stannah Lifts, Victorinox Swiss Army Knives and Boutinot Wines – so she knows a thing or two about the Hampshire digital scene. Who are the best digital marketing agencies in Hampshire? According to Hampshire County Council, there are over 62,000 busin ..read more

When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR and SEO through press releases. Traditionally, press releases have always been about sharing a news story with the wider world. You’d send them off to the appropriate media contacts or a newswire service and hope your story would get picked up. If it got overlooked, that was usually the end of the line for that particular release. Today though, it’s quite different. Whilst the basic principle remains, in so far as ..read more

Finding a digital marketing agency you can trust is no mean feat. We know. We’ve been around since 2006 and have seen many agencies come onto the scene, and, in a lot of cases, go. Not us though. Trusted by 100s of brands – from global franchises and household names to local businesses – on their digital marketing projects. We’re pleased to be able to say that over 62% of our clients have been with us for 3 years or more and of those, 38% have been a client for over 6 years. Even those that leave, often return once they’ve tried other agencies. So, we feel we’re well placed to give our opinion ..read more