The marketing funnel is a strategic tool for both B2B marketing and sales teams to use to classify leads, enhance the nurturing strategy, and more effectively measure conversions. Marketing funnels can be made up of many different stages specific to your individual B2B business but most include some version of the following six stages: Prospect Lead Marketing Qualified Lead (MQL) Sales Qualified Lead (SQL) Opportunity Client The marketing qualified lead and sales qualified lead classifications are the most important designations when it comes to the lead nurturing strategy so let’s take a d ..read more

If you’re looking to generate high-quality leads, you’re going to need to add in-person events to your B2B lead generation strategy. Hosting a successful event takes time, planning and a solid strategy. The payoffs? Making relationships with quality leads that need your expertise and insight. Below are the most critical steps to remember when planning a successful lead generation event. Before the Event Finding Your Audience First and foremost, you need to know who you’re targeting for the event. Who’s in need of the content you’ll be sharing? What are the demographics of the target audienc ..read more

Every business wants to grow, but do they know how to best do it? Because we help generate warm sales leads for growing businesses, we want to share the B2B prospecting too that we’ve found work best for our clients. We know that you want to spend most of your time closing the deal, but did you know that prospecting for your B2B business is as (if not more) important as sales calls and meetings? If we look at the sales funnel, you’ll naturally need more prospects at the top due to most falling off after continued qualifying. Therefore, in order to keep the top of your sales funnel filled with ..read more

The overall understanding of the B2B sales funnel is extremely important. It’s a useful tool for visualizing each prospects journey from their initial awareness all the way to their loyalty and retention. Some businesses’ sales funnels look slightly different than others in the sense that their sales cycle is much longer and includes more nurturing along the way. There is one thing that each business has in common when it comes to their B2B lead generation funnel system, and that is the importance of fresh leads and the need to keep their funnel full. Below are four way to improve your top of ..read more

So, you have taken that first step and decided to look for a B2B lead generation company, but what questions do you ask them? With so many companies out there that do lead generation, it can be challenging to choose the right one, especially in B2B markets. Below are some of the questions that will help you and your company make that decision. 1. What services does the lead generation vendor provide and how well does it match up with your s ..read more

B2B appointment setting service partners can be a huge help to your organization’s lead generation strategy. Many people assume that appointment setting providers simply set appointments for their organization and nothing else but there are many more ways these partnerships can be used. Below are a few of our favorite lead generation projects to partner with clients on. 1) Inbound Lead Nurturing Did you know that 71% of qualified leads are never followed up with? What’s more, those that are followed up with are only touched 1.3 times. Strategic follow-up matters. The ideal inbound lead fol ..read more

B2B Content Marketing Trends Staying up-to-date is extremely important when it comes to digital B2B marketing strategies – digital trends continue to shift and change. If you didn’t catch Part 1 (Internal Digital Trends), you can find that in this blog post! We understand that producing client work is a top priority, but don’t forget to produce quality content to market yourself as a brand. In today’s market, it may seem hard to standout from the competition, but we laid out a couple important areas to keep in mind when advertising yourself as a B2B company. Related Post: How Digital Marketin ..read more

B2B companies should always be up-to-date with upcoming trends, both from an internal and external point of view. If you haven’t yet begun to consider your digital marketing plan for 2020, we’re sharing some tips on trends to get that plan in place! Below, we layout what trends your B2B brand needs to focus on in 2020 from an internal standpoint – keep these key points in mind, and your company will not only function smoother, but it will also have streamlined plan in place to help your business grow ..read more

B2B companies should always be up-to-date with upcoming trends, both from an internal and external point of view. If you haven’t yet begun to consider your digital marketing plan for 2020, we’re sharing some tips on trends to get that plan in place! Below, we layout what trends your B2B brand needs to focus on in 2020 from an internal standpoint – keep these key points in mind, and your company will not only function smoother, but it will also have streamlined plan in place to help your business grow ..read more

For a sales professional, attempting to find qualified, interested sales leads can be a daunting task. That’s why outsourcing lead generation and appointment-setting efforts is so important to maintain your sales funnel and increase ROI for your organization. What Does an Appointment-Setter Do? We can go on all day about why you need to outsource your appointment setting, but what’s that going to help if you don’t yet understand what appointment setters do? As your lead generation partner, we know the benefits of outsourcing appointment setting and how important it is to your company’s growth ..read more