Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work!  Too many marketers today are wasting loads of time and money trying to be everything to everyone instead of taking the time to slow down ..read more

  Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. Do any or all of these problems sound familiar? You struggle with getting budget approved to implement your ..read more

  Do you need a personal brand in business today? The answer is yes!  People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get ..read more

  Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and how they spend their leisure time? How about how they order their favorite coffee at Starbucks? Many savvy marketers will tell you that you “must know your customer.” Yes, this is true. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and lear ..read more

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer     If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing! You need to consider and deeply understand the target buyer for your products and services. Some marketers shy away from the term “targeted marketing” as they think either 1) it's not personal enough or 2) they don't have enough data to actually target the right customers. One of the best way ..read more

SocialZoomFactor · Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today   One thing is certain in today's innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Instead of always doing the same things over and over and expecting a different result, we need to have the guts to truly step out of our comfort zone. Bigger marketing and business results come when we get comfortable being uncomfortable. We need to ..read more

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield   To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. It's not news that our global economy, cultures and daily lives are in the midst of change. From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. Politics is not just about who wins the next elect ..read more

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness   With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Relationships are the foundation of business today Your network is your net worth. Social currency on the web today = attention + action. It's not enough to only gain attention. You need to grab the right attention from your target audien ..read more

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad Standing out in the digital sea of noise is a struggle for any business today. There is definitely not a lack of brands trying to get the attention of their dream customers. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but ..read more

  Human Potential Unleashed! Maximizing human performance through mindset empowerment solutions for individuals, teams, and organizations. Hollywood, FL, March 26, 2022 –(PR.com)– The Pacific Institute (“TPI”), a global training and consultancy firm with over five decades of expertise delivering solutions that help companies drive maximum performance for individuals, teams, and organizations, announced today the expansion of its executive leadership team with the naming of Mark Panciera as Chief Executive Officer and Pam Moore as Chief Marketing Officer. With Mark and Pam’s appointments ..read more