In recent months, we’ve witnessed a rise in online community creation and participation—especially for marketers. And we’re not surprised. With all the noise on social media (and a major lack of in-person events), we are all craving that human connection with like-minded professionals. Private online communities provide a place “to connect and belong” and have “meaningful and respectful conversations,” noted GlobalWebIndex. So, when we launched AI Academy for Marketers, we created a private, members-only Slack community to ensure our members feel supported along their educational journ ..read more

 Featuring The Intelligently Automated Agency Certification (& More) As an agency, our clients demand that we’re at the edge of innovation—and that we’re continually bringing the best ideas to the table. For years we’ve delivered on this promise through marketing automation platforms. We see marketing AI as the next industry evolution that will continue to drive growth, efficiency, and personalized experiences at scale. Here’s an excerpt from the Marketing AI Institute’s about page, as penned by founder and CEO, Paul Roetzer: “As the number of connected consumers and devices expands ..read more

  At Content Marketing World, Allée Creative founder Melissa Harrison (@MHBossLady) shared a fascinating talk called, “Welcome to the Dance of Client-Agency Communications.” Here’s what we learned.  Today’s marketing agencies face a number of unique challenges. For example, Melissa Harrison, founder of Allée Creative, shared at Content Marketing World that she’s seeing a trend in more project-based work and less retainer-based clientele. This can be troublesome for agencies that forecast revenue and employee workload on a retainer model.  Additiona ..read more

  If you’re leading a marketing agency, you’ve heard the hype around this next wave of artificial intelligence (AI) technology that’s going to “change everything.” But what does that actually mean for your business? And what are the steps you can take today to really make marketing AI work to your agency’s competitive advantage? In his recent Build a Better Agency Podcast, Drew McLellan (@DrewMcLellan) of Agency Management Institute sits down to talk about AI with Paul Roetzer (@paulroetzer), Founder & CEO of PR 20/20 & Marketing AI Institute. Episode 189, As an ag ..read more

  Editor's Note: This article was originally featured on Databox and has been republished with permission. The author John Bonini (@Bonini84) is the Director of Marketing at Databox. He's passionate about building brands that tell great stories.  Between the two of them, Jessica Miller and Sandie Young have 12 years of collective experience in working with and growing PR 20/20 into one of the premier digital marketing agencies. That’s not hyperbole. PR 20/20 has written the blueprint–both literately and figuratively–as Paul ..read more

  How does your agency handle pricing? Let me guess, billable hours? For many agencies, price often depends on resources, including cash flow and capacity. Don’t get me wrong—these are important factors to consider. But, they aren’t the only factors on which to base your pricing models. At the end of the day, your clients care about value. How you deliver value is critical to developing relationships that are mutually beneficial for both teams. For us at PR 20/20, developing a value-based pricing strategy has given our clients transparency into pricing, progress and performance—but that ..read more

  Editor’s Note from Paul: I founded the Marketing Artificial Intelligence Institute in 2016 because I wanted to understand the current and future potential of AI to transform our agency (PR 20/20), and the industry. I believe that at least 80% of the services we provide will be intelligently automated to some degree within the next five years. The agencies that understand, pilot and scale AI in their operations and services will have a potentially insurmountable competitive advantage. But, time is of the essence. I hope you'll join us for the inaugural Marketing Artif ..read more

  Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. If you’re just now tuning into Point Pricing for Agencies—welcome. We’re excited to have you. If you’ve been following along to our thee-part blog series, welcome back.  With Session 1 and Session 2 complete, it’s time to tackle Session 3: Positioning, Selling and Transitio ..read more

  Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.   At this point, you have a basic understanding of point pricing for agencies. Congratulations! You’re well on your way toward implementing a value-based pricing model.  Before making any drastic changes to your current pricing, let’s jump back into Session 2: Integration and Managem ..read more

  Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. Now that you’ve taken a deep dive into the origins of point pricing, it’s time to eliminate billable hours for good, right? Not exactly. Odds are you still have some questions, and that’s OK!  To help agencies (like yours) put point pricing into practice, we’ve curated all questions asked duri ..read more