A study of companies operating in Sweden
Vainu » Sales Prospecting Blog
by
1w ago
As a company data provider, we (obviously) have quite a bit of data about companies. This data can be used for any number of things, but more often than not, it's used to identify the companies that are the most lucrative for a business and find companies similar to them at scale. For the sake of this article, we decided to do something different with that data—we decided to analyze it and see what trends we could uncover ..read more
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A study of companies operating in Finland
Vainu » Sales Prospecting Blog
by
3w ago
As a company data provider, we (obviously) have quite a bit of data about companies. This data can be used for any number of things, but more often than not, it's used to identify the companies that are the most lucrative for a business and find companies similar to them at scale. For the sake of this article, we decided to do something different with that data—we decided to analyze it and see what trends we could uncover ..read more
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Here’s How to Avoid Your Initial Sales Prospects Not Being a Good Fit.
Vainu » Sales Prospecting Blog
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5M ago
Being on a call with a prospect and realizing they’re not a good fit, won’t get much value from your product or service, and are unlikely to buy anything from you doesn’t feel great. For some, that not-so-great feeling might be disappointment, others might experience irritation, and a third group, those who have been in the sales game for a while, might feel a wave of apathy wash over them. All in all, these are not ideal feelings to feel. If the struggle of a prospect not being a good fit, if not the not-so-great feeling that follows, is something you recognize, then it might be nice to hear ..read more
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53% Of Sales Reps Don’t Hit Quota; Here’s How You Can.
Vainu » Sales Prospecting Blog
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5M ago
If you're a sales rep, the pressure of hitting your sales quota month after month is probably a pretty familiar feeling. Prospecting, engaging, and converting leads is hard enough by itself, and when you then pile on all the other tasks you’ve got on your to-do list, an already tough time only gets more challenging. So, it’s perhaps not surprising to hear that the average quota attainment for B2B sales organizations is only 47 ..read more
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Stop Wasting Your Ad Budget; Use LinkedIn Matched Audiences
Vainu » Sales Prospecting Blog
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1y ago
Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder.  Less-hot take: It’s better for us, and maybe it’d also be better for you ..read more
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This is who we are
Vainu » Sales Prospecting Blog
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1y ago
Excluding Peter Pan and the Lost Boys of Neverland, everyone grows up. Even us, a brand. We recently decided to take a close look at ourselves and ask the very existential question, who are we? It's been almost a decade since our founding. Are we still the same as we were back then ..read more
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Find ICP companies from around the world with Vainu Global
Vainu » Sales Prospecting Blog
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1y ago
After 8 years of focusing on companies in the Nordics, we’re happy to be launching Vainu Global, our global company database. Vainu Global is the easiest way to find ICP companies from all over the world without having to get multiple data vendors. Don’t just take our word for it; here’s what some of our beta testers who have been using our global data have said ..read more
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Improve your B2B segmentation with employee count data
Vainu » Sales Prospecting Blog
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1y ago
It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By separating the good from the not-so-good, businesses are able to allocate their limited resources efficiently. One of the “Big Three” firmographic data points often used when segmenting accounts is company size, and one of the most telling indicators of company size is employee count. Employee count range as an indicator of company size will typically look something like this ..read more
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Better location data for your B2B business
Vainu » Sales Prospecting Blog
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1y ago
Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points also play an important role in other internal processes, such as territory planning and assigning opportunities to the right teams ..read more
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Vainu Segments give SalesOps superpowers
Vainu » Sales Prospecting Blog
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1y ago
SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu Global is called Vainu Segments, and it’s designed for Sales Operations people and HubSpot CRM main users ..read more
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