
Salesframe | Sales Enablement Blog
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Salesframe is a growth company focused on digital interaction solutions for B2B sales. We are a Sales Enablement company based in Helsinki, Finland. With our history in digital marketing and technology, we are pioneers of sales enablement in the Nordic countries.
Salesframe | Sales Enablement Blog
1y ago
Video greetings can give you an edge in creating personal connection with clients.
They are great, especially when your client has never met you before, because when they watch a video greeting, you will:
? Seem more human in their eyes
? Give them a chance to get to know you a little bit
? Understand what problem you could solve for them
So I decided to show you guys how I make my most common type of video greeting which is, of course, video greetings sent to clients before we even have met.
The idea of this video is universal, so even if you don't have access to a platform like Salesfram ..read more
Salesframe | Sales Enablement Blog
1y ago
We're often told what makes a good LinkedIn profile, usually to make us either more attractive recruitment candidates or then to help us look as professional as possible if we're the selling party.
But what about reading profiles? How should you read a persons LinkedIn profile when preparing to meet them for the first time?
Over the years, I've had a lot of practice on this, and for me, the key is to focus on finding things that allow me to connect with this new person. Not necessarily to find ways to _sell_ to them, mainly to get some kind of relationship going.
So, in this video I go deep ..read more
Salesframe | Sales Enablement Blog
1y ago
Lately, there have been an increasing amount of organizations that utilize Microsoft Teams for sales content distribution and management. This Fall 2022 alone, we have had multiple discussions with customers who naturally have wanted to know what's the added value in Salesframe compared to relying on their existing way of working with MS Teams.
Please note, that we also acknowledge the high importance of MS Teams, Slack, and their alternatives for communication and collaboration in organizations, and find those very useful. In this article, we focus on sellers' needs in sales content u ..read more
Salesframe | Sales Enablement Blog
1y ago
"Oh crap! Do I need to send videos to clients now?" Yeah, that's a familiar feeling for many a new Salesframe user who realizes that they can now send video greetings to clients.
The feeling's the same regardless of whether it's Salesframe or Vidyard or anything else, by the way.
It's a scary thing. Recording yourself and trying to encapsulate a great pitch, meeting recap, or offer into a few minutes of video.
So I decided to gather a list of 4 different tips that'll help you make better videos.
Now bear in mind, these aren't your typical "sit up straight" or "make sure you say your custom ..read more
Salesframe | Sales Enablement Blog
1y ago
Are customers not reacting to those "excellent jokes" you used to tell in live meetings? Are they not remembering you even though you've had several meetings with them? Maybe it's because the camera takes away 50% of your personality.
When we're in online meetings, we're just squares on each other's screens. That already takes away a lot of the little body language cues that are plain for everyone to see live.
So if you're the type of person who naturally has calm, slightly rigid, and well-mannered body language, you honestly won't stand out very much from anyone else your customers meet onl ..read more
Salesframe | Sales Enablement Blog
1y ago
I was ghosted. After much effort, I suddenly wasn't replied to in any channel. Honestly, it sucked and still does. And no, I'm not talking about a date, but it sure felt like that in some ways.
I'm talking about a lost opportunity from a few months back in which we spent much time (together with the client - mind you) building a case.
Plenty of meetings, business case calculated, and it even felt like we convinced all relevant stakeholders. The price shouldn't have been the issue either.
I understand that I've probably missed something in this case. Maybe I didn't manage to convey the cor ..read more
Salesframe | Sales Enablement Blog
1y ago
Perävalot vilkkuu - We have this term called "seeing the taillights" in the Finnish sales scene. It basically means that once a salesperson has a deal, all you see of them is their car's taillights. In other words: you're left alone with whatever you were sold, and the seller doesn't care about you anymore.
I recently was completely forgotten by a client I closed a year ago. We had a great relationship, but because our CS team was handling it so well, they literally didn't remember the person who did the selling.
But isn't that a good thing?
What if the product itself is something you're so ..read more
Salesframe | Sales Enablement Blog
1y ago
For a long time our webinar attendance rate was around 40%. This is how we got it to around 80%
Over the last 6 months, we've been organizing quite a few webinars covering different topics, some with outside guests like Jan Ropponen and Olli-Pekka Pohjanmäki, others with just salesframers talking salesframe.
In the past when we organized these events, we averaged a fairly dissapointing 30-40% attendance on webinars compared to signups. Based on all of our googling this was fine, normal, industry standard.
Fine.
We're a small company, pulling ourselves up by our bootstraps so to speak, we n ..read more
Salesframe | Sales Enablement Blog
1y ago
I've been listening to a great podcast in my free time about one of my favorite tv shows ever (Scrubs).
Anyway, in an episode I recently listened to, they discussed that on multiple movie and tv sets they've been on, the cast and crew have had a "no asshole" -policy. Meaning, if you behave badly, you're out. No exceptions, not even for the stars. Ever wonder what those "creative differences" were when someone left a show? Yep, probably an asshole.
So, what does this mean for businesses and teams like ours?
We all know these people, hell most of us work with some right now. But the funny thi ..read more
Salesframe | Sales Enablement Blog
1y ago
If you listen to some of the esteemed sales coaches here on LinkedIn, you'll notice that alot of them are fanatical about maintaining eye contact during a teams / zoom call.
"It is polite and correct to maintain near constant eye contact with the camera during online calls" I saw someone proudly bang on about here to the tune of thousands of likes.
So I'm here to tell you to please stop staring at the lens.
When was the last time you met someone face-to-face and stared them right in the eyeball for 60 minutes? I hope never, cause you sound very intense. It's super tiring for both parties if ..read more