How to create warmth in your telemarketing calls
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Telemarketing calls are commonly associated with negative experiences. This is tough for those of us who routinely use the telephone to connect with new potential buyers and business partners. And it’s not helped by the term Cold Call which by its very name puts the shivers up us and fills our heads with negativity. Yet so many people have successful thriving careers because they were able to pick up a phone, source the right key contacts, engage them in a proper grown-up two-way conversation, and build the relationship into something that’s beneficial for both parties. In fact, most business ..read more
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Why telemarketing companies believe first impressions matter so much
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
It may be a cliché but first impressions last. Telemarketing companies know this more than most since they live or die by finding the right key decision makers and getting a relationship going quickly. The impact of the first impression has to be positive and hardworking if telemarketing companies are to even get past the first sentence and deliver the client brief. And these days, getting it wrong isn’t just bad for the call or the caller, it’s pretty bad for the client, forever, given that a single opt-out will stop that record from appearing in their marketing list. Data is precious, as is ..read more
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How appointment setting companies use the ‘close’
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
How you open and close a call are important skills in telemarketing. A clumsy call opening can put you and the buyer off, something that’s not always easy to put right. However, a bad close can be the end of your relationship with a buyer forever. For appointment setting companies the ability to close is critical to achieving success, whether for the telemarketer, the agency or the client. There’s a lot resting on it. In fact, a single question that can describe whether a campaign hit target or flopped is often ‘how many appointments did it generate’. The words used, the tone of voice and man ..read more
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The best B2B telemarketing leads come from the most immersive experiences
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
We all accept that B2B telemarketing leads are not easy things to generate. In fact, for some, they’re slippery little suckers that evade capture entirely. Even experienced face to face communicators and sales teams can find the process of cold-calling unnerving. The lack of eye contact, being unable to read body language, and the sheer hard work required to find and reach the right decision makers can make telemarketing hostile territory. So why is it that agencies like Blue Donkey will take a project brief, collate product benefits, and simply pick up the phone to make things happen? Over a ..read more
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The importance of posture to telemarketing services
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Telemarketing services rely on consistent, high quality calling dial after dial. From the things you say, to the questions you ask, to your ability to listen intently, every moment matters. Although the person you’re speaking with may not be able to see you, sitting shoulders back, spine straight, and chin up will make a ton of difference to the success of your calls. For those of us selling telemarketing services for a living, these habits are great, they maximise value. However, the benefits provided by good posture are pretty universal. Sitting up and looking upwards helps us ‘see’ a perso ..read more
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How to generate more B2B leads
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Most marketers will at some point wonder how to generate more B2B leads. We know telemarketing works because there is nothing more profound and effective than human to human contact. But whilst the fundamental principle of telemarketing is fairly straightforward – call a target client, deliver a compelling business proposition and ask for the meeting/sale; the reality may not always be as easy as it seems. B2B telemarketing is one of the main challenges salespeople face. Most will encounter a whole host of barriers or problems when making calls and some dread or altogether avoid them, buts it ..read more
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Lead generation. A beginner’s guide
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Lead generation is one of the most important challenges a business will meet. You can have a fantastic product, with lots of great features, yet if no one knows about it the business will fail. The answer is unvaryingly, build a strategy for the right kind of lead generation. A beginner’s guide to B2B telemarketing will lay out a few basic things you’ll need to get your lead generation off to the right start, however, if accomplished well, the beginning will fuel not only the start of your lead generation journey, it will help inform your progress forever.  Read on to learn more. Databas ..read more
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B2B sales strategies to win new customers
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Telemarketing is one of the best B2B sales strategies to win new customers by. Yet despite being so effective it’s one of the most disliked. We’re used to using all senses to communicate, when reduced to just two, we find the activity unnerving, and frankly, most of us would far rather avoid it as a way of reaching new potential buyers. Yet speaking with friends and family by phone is a normal, natural and enjoyable experience that most of us are more than happy to engage in at length. So what can be done to help make the act of telemarketing more enjoyable? Here are the 5 P’s we use to keep ..read more
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How do you generate more B2B leads
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
If there’s one question we get asked over and over again at Blue Donkey it’s this, how do you generate more B2B leads. The answer is easy. Call more prospects, or call fewer but better prospects. Target more precisely for game-changer clients, or broaden selection criteria to appeal to more and more clients. Use mass marketing, or differentiate. Confusing as that might seem, it’s really not as foggy as it sounds. Essentially, all of those things could be the right answer to the perilous question, how do you generate more B2B leads. Each choice could be entirely wrong or brilliantly appropriat ..read more
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How to generate leads in B2B sales
Blue Donkey | Intelligent Telemarketing
by bluedonkey
2y ago
Trying to generate leads in B2B sales can be tough, especially if you’re not confident about your abilities using the phone. It really doesn’t help that despite being one of the most important skills in business, telemarketing lead generation, in other words, using a telephone to connect with new buyers, is widely considered the most disliked activity in business. The introduction of technology to the telemarketing toolbox certainly didn’t help in the 1990s when speed diallers and robotic calls became a must-have for companies who favoured quantity over quality in the way their brand reach pe ..read more
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