LinkedIn Lead Generation is now available through the Straight-Line Group. Further increase your sales pipeline by maximising the number one way to generate B2B leads digitally - using your own LinkedIn profile. We’ll grow your network, with targeted connection requests to businesses and job titles of the people you want to be working with. A tailored message to each of these prospects can get you in front of prospects that are otherwise difficult to reach. We can also expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive mor ..read more

   Lead Generation is an essential part of building a business. Every business need a consisted flow of sales opportunities to ensure that the sales/new business team has enough prospects in the pipeline to hit their sales targets. When it comes building a business generating good quality leads can be a challenge. There are so many methods a business can explore, however we have shortlisted the ones that we feel are most effective for the small to medium sized business. TELEMARKETING It’s widely known that telemarketing, especially in the business to business space is highly effect ..read more

MANAGING YOUR SALES PIPELINE EFFECTIVELY IS A SURE-FIRE WAY TO ENSURE SUCCESS FOR YOUR BUSINESS, HOWEVER AROUND 63% OF BUSINESSES SAY THAT THEIR COMPANIES DO A BAD JOB OF MANAGING THEIR SALES PIPELINES. A strong sales pipeline won’t build itself overnight, but if it’s well managed it will be worth your time and energy. When developing your sales pipeline, it is essential that you have a definitive sales process. A few basic steps to follow when implementing a pipeline are: Clearly outline the stages your sales process will follow Determine how many new sales you need to reach your tar ..read more

Whilst events are one of the most effective ways to generate high quality leads and opportunities, they are also one of most expensive. Getting the right people to attend is pivotal to achieving a return on that investment. Events are a great way of bringing likeminded people and organisations together, providing a platform for sharing knowledge, networking opportunities and allowing the facilitator to present themselves as a leader within their industry. So, aside from the customary aspects of event marketing, how do you get potential attendees to actually engage with and commit to your event ..read more

The need for a guarantee for everything we purchase has become common in many of today's markets, which is understandable when it’s a physical product that should meet a set standard. But all too often, businesses are starting to expect a guarantee for any services they purchase. Let us take a moment and clarify why intangible services such as lead generation and appointment setting simply cannot have a guarantee of results. If you purchase a car, there is usually a warranty/guarantee that the vehicle will do well by the consumer. Why is that? The reason is because it has ..read more

Telemarketing is not simply aggressive, persistent cold-calling involving young, inexperienced staff. Used as a systematic B2B outbound marketing tool, it is extremely effective. At this level, B2B telemarketing is a specialist skill, which is why, increasingly, many businesses are now outsourcing it to dedicated companies, who can conduct campaigns on their behalf. Do People Hate Cold Calling? No one likes to receive a pushy phone call, or one that’s irrelevant to them and their business, but decision-makers in business are aware that they must be open to ideas,  ..read more

When it comes to B2B lead generation, it's important to work only with clean, high-quality, very targeted data. The wrong data will generate the wrong leads. It's a simple equation, but it is all too easy to use data that isn't up to scratch, or that is a poor fit for your business. So why is data quality so important for B2B lead generation and how can you ensure that your database fits the bill?  A good place to start is with your current B2B database. Are any of the records it contains out-of-date, incomplete, or illegally acquired? Are there any duplicates or ..read more

Six Reasons to Outsource Telemarketing There are many companies who successfully manage their telemarketing campaigns in-house and, on the surface, this might appear a very cost effective option, with a multitude of potential benefits. If you have a member of staff whose time isn’t fully utilised, it presents an opportunity to use that spare capacity. You could be forgiven for thinking that anyone who can communicate over the phone is capable of being a telemarketer. If you can pick up the phone and speak the same language, isn’t that enough? And surely, someone from within your organisation ..read more

This is something most decision makers within businesses will have come across. Should you outsource telemarketing or recruit an in-house team? We thought we’d take some time to break it down to give any established business owner or entrepreneur all of the essential knowledge to make an educated decision on which route is best for you. If someone is considering telemarketing, they are probably looking for a cost effective way of generating new business leads. Telemarketing, whether in-house or outsourced is one of the most effective ways for a business to generate qualified sales opportunitie ..read more

Appointment setting and Lead generation are similar in principle, but have a few fundamental differences. One may be more suitable for your business than the other, so read on to find out a little more about each method of B2B telemarketing and which may be more effective at helping you drive new business.  An appointment setting campaign involves generating you fixed opportunities to get in front of the types of clients you want to be working with. We speak to prospects and once we have confirmed they have a genuine requirement and interest in your product or service, we will schedule an ..read more