Shopper Marketing Operations Manager Job Description
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
1w ago
Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep dive into the topic. Specifically, she wanted to know the job description for a shopper marketing operations manager ..read more
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What is a Shopper Marketing Event?
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
1w ago
Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas ..read more
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What is a Shopper Marketign Event?
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
2w ago
Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas ..read more
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Shopper Marketing Actuals - Why Are They So Elusive?
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
2w ago
Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even attempt to do it ..read more
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Omnichannel Shopper Marketing Mind Map And 5 Ways TO Use It
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
1M ago
The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining what they do, especially when you talk to industry outsiders like your family and friends ..read more
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Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
1M ago
The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns ..read more
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Shopper Insights 101 - what they are and why they matter
Shopperations | Practical Shopper Marketers Blog
by Uzma Rauf
5M ago
Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable decisions, understanding market dynamics, and shaping high impact marketing strategies ..read more
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Shopper Marketing in The Metaverse - Does It Have Potential?
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
7M ago
In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration ..read more
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Marketing Leaders, #HireUkrainians
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
10M ago
I have been living in the United States for more than 22 years, but I never lost connection with my home country of Ukraine. It has been my favorite place to hire since I started my company in 2014 ..read more
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How to Calculate Shopper Marketing ROI
Shopperations | Practical Shopper Marketers Blog
by OlgaYurovski
10M ago
Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. However, despite its ubiquity, its definition is often inconsistent or unclear. Let’s demystify the ROI ..read more
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