Shopperations | Practical Shopper Marketers Blog
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Shopperations is the first of a kind software for the Shopper Marketing industry that is currently mired by Excel and Powerpoint as a primary means of communication and planning. Follow this blog that offers practical advice, best practices and industry news for retail and CPG shopper marketing professionals.
Shopperations | Practical Shopper Marketers Blog
2w ago
Most CPG marketers are facing pressure to invest more and more into retail media each year. This pressure is not about to lessen any time soon.
According to EMARKETER forecast, total US omnichannel retail media spend will total almost $60Bn this year and will exceed $100Bn by the end of 2027 ..read more
Shopperations | Practical Shopper Marketers Blog
1M ago
The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from the industry experts and option leaders ..read more
Shopperations | Practical Shopper Marketers Blog
2M ago
Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep dive into the topic. Specifically, she wanted to know the job description for a shopper marketing operations manager ..read more
Shopperations | Practical Shopper Marketers Blog
2M ago
Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas ..read more
Shopperations | Practical Shopper Marketers Blog
2M ago
Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas ..read more
Shopperations | Practical Shopper Marketers Blog
2M ago
Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even attempt to do it ..read more
Shopperations | Practical Shopper Marketers Blog
3M ago
The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining what they do, especially when you talk to industry outsiders like your family and friends ..read more
Shopperations | Practical Shopper Marketers Blog
3M ago
The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns ..read more
Shopperations | Practical Shopper Marketers Blog
7M ago
Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable decisions, understanding market dynamics, and shaping high impact marketing strategies ..read more
Shopperations | Practical Shopper Marketers Blog
9M ago
In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration ..read more