There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons. See these tips and the shopper marketing examples at the end to get inspiration for your next campaign ..read more

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to drive engagement and sales? Many say “yes”, and the technology, consumer demand and financial support is validation. As of 2022, there are 1,033 Augmented Reality startups in the U.S. ready to address an estimated 100 million consumers who used AR to shop in 2020, an estimated 32% of which have used AR for shopping ..read more

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on advertising is wasted; trouble is I don’t know which half”.  As a result, TV wasn’t seen as an outcome-based media, more of a tool to deliver reach and frequency rather than measurable RIO’s.  ..read more

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it work, and how do retailers jump on this expanding opportunity?  ..read more

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What would happen if we turned the shop around and let people collect all the items they wanted themselves ..read more

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites an array of new innovation and solutions - all the way from in-store signage to the expansion of e-commerce and shoppable media to immersive experiences in the Metaverse, the industry is blazing with change.   Shopper marketing’s main objectives remain the same, but with an array of new entrants, the playing field can change quickly.  Keeping pace can be difficult, so we’ve created this 2023 Shopper Marketing Technology Landscape to he ..read more

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans each year. And it’s no longer just a nuisance. One of the knock-on effects of the pandemic is that people have rediscovered their connection to nature. They’re spending more time outside in the spring and summer months, and this has made it more important to keep seasonal allergies under control. For pharma brands, this presents a golden opportunity you can’t afford to miss. According to a 2020 study, global demand in the allergy treatment market ..read more

Customer incentive programs or customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies motivate your already-loyal customers to stay engaged and to become repeat buyers. It’s no secret that it’s more efficient to maintain existing customers than acquire new ones, but your strategy for maintaining customers will need to keep up with consumer behaviors and preferences ..read more

Incentive strategies and customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies motivate your already-loyal customers to stay repeat buyers. It’s no secret that it’s more efficient to maintain existing customers than acquire new ones, but your strategy for maintaining customers will need to keep up with consumer behaviors and preferences ..read more

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse, highest spending generation in America’s history comprising of more than a third of the workforce - making them a demographic no brand should ignore. Here are some key 'millennial statistics' for you to factor in while targeting this cohort ..read more