Path to Purchase IQ
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The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It delivers leading service and solution providers the most targeted opportunities to emphasize their commitment to the consumer goods industry.
Path to Purchase IQ
2y ago
Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes ..read more
Path to Purchase IQ
2y ago
NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development ..read more
Path to Purchase IQ
2y ago
Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria ..read more
Path to Purchase IQ
2y ago
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event ..read more
Path to Purchase IQ
2y ago
A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70 ..read more
Path to Purchase IQ
2y ago
CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source ..read more
Path to Purchase IQ
2y ago
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York ..read more
Path to Purchase IQ
2y ago
Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses ..read more
Path to Purchase IQ
2y ago
The Stable will enhance Accenture Song’s global commerce transformation capabilities and expand its data-driven digital commerce operations across North America ..read more
Path to Purchase IQ
2y ago
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle ..read more